Content Marketing

07/09/2013

Content Marketing: Your Biggest No-Brainer this Month

Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.

Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.

Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams. Continue reading “Content Marketing: Your Biggest No-Brainer this Month”

07/05/2013

Mastering the Art of Writing Shorter

Hands down, the biggest challenge for me throughout college was learning how to write shorter. Prior to mastering this art, I would sit down, get comfortable and then go to town on my assignment. Whether it was an end of the year research paper for my American history course, a short essay for that Intro to Philosophy class or a story for my fiction writing seminar, it always turned out the same: pages proliferated with beautifully unnecessary jargon that made the final product spill over into an insanely long document. While it was well-crafted and still read fluently, it was invaded by words that could have been omitted, sentences that could have been consolidated and phrases that sometimes didn’t even belong. Ouch.

Continue reading “Mastering the Art of Writing Shorter”

07/01/2013

Bringing High Fashion into Reality with Content Marketing

There’s something to be said about a great storyteller—someone who draws you in from the very first word and keeps you on your toes until the last moment, leaving you begging for more. Believe it or not, marketing and storytelling go hand in hand. Similar to how a storyteller connects with his or her audience through interesting characters and unpredictable twists and turns, brands today are creating creative, engaging content that speaks to their customers. The art of telling a great story is no easy task, but no one does it better than the fashion industry. Continue reading “Bringing High Fashion into Reality with Content Marketing”

06/28/2013

From the Website to the Check: Why Your Restaurant Needs Content Marketing

Every hamburger lover has heard of California’s In-N-Out burger. Its greasy, delicious legend has managed to traverse land, sea and air—has traveled thousands of miles—to reach the salivating mouths of consumers from San Francisco to New York City.

And while I’ll admit they make a pretty decent burger, and have withstood the test of time—In-N-Out has been in business since 1948—it’s not the restaurant’s meat that interests me so much as it is In-N-Out’s marketing strategy. And it’s one that restaurants everywhere should be paying attention to.

What makes In-N-Out so great is that it has a secret menu, which only exists online. And while the secret has gotten out at this point, and is in fact now referred to as the Not-So-Secret menu, the concept is simple: it is a brilliant marketing gimmick that drives users to the website, and from the website to the food company’s store.

Continue reading “From the Website to the Check: Why Your Restaurant Needs Content Marketing”

06/25/2013

Always ‘Thinking Outside the Box?’ Maybe Something is Wrong with Your Box

I had the wonderful opportunity to spend last week in Verona, N.Y., at the NY Tech Summit—a two-day business-to-business exhibition and educational technology conference hosted by CXtec and Teracai. In addition to great networking events, top-notch exhibits by companies like Dell, Plantronics and Schneider Electric, and bleeding-edge classroom sessions, there was also a riveting keynote presentation by Travelocity Founder Terry Jones.

As the Founder of Travelocity and Founding Chairman of Kayak.com, Terry knows a thing or two about innovation. That’s because Terry has a wealth of experience to pull from—from his time at American Airlines as a Director of Product Development to his 24 years at Sabre heading up the computer services, applications and product development sections to leading Travelocity since its inception in May of 2012.

Continue reading “Always ‘Thinking Outside the Box?’ Maybe Something is Wrong with Your Box”

06/21/2013

Did You Miss us On Yesterday’s Webinar?

Yesterday, TMC CEO Rich Tehrani and I had the pleasure of spending our afternoon with marketing directors, CMOs, social media managers and a group of dedicated content producers for a Content Boost webinar titled “9 out of 10 Companies Leverage Content Marketing. Be in the 10% who do it Right.” If you were able to take the time out of your busy work day to listen in, we sincerely hope it was worth the pause from your normal work flow! And if you missed us yesterday we wanted to give you a quick recap of what we covered.

Thursday’s webinar pulled back the curtain on the new marketing landscape that is content marketing. We started with the basics, enlightening everyone about what exactly content marketing is—a comprehensive marketing strategy that involves creating and sharing relevant, customized, insightful copy, with the end goal of helping a company bolster brand awareness and drive profitability.

Continue reading “Did You Miss us On Yesterday’s Webinar?”

06/21/2013

Fashion Brands and Instagram: A Match Made in Marketing Heaven

Before there was Facebook, Twitter or Instagram, fashion fanatics had to score a ticket to Fashion Week and sneak behind the forbidden curtains in hopes of getting a glimpse of their favorite designers. Today, however, is a different story. From Burberry to Micheal Kors to Bergdorfs, retail companies are giving customers an all-access pass into the world of design. And let me tell you, it’s even more fabulous than you imagined!

Continue reading “Fashion Brands and Instagram: A Match Made in Marketing Heaven”

06/14/2013

What Are You Doing June 20? Join us for a Content Boost Webinar

No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.

This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.

Continue reading “What Are You Doing June 20? Join us for a Content Boost Webinar”

06/12/2013