Content Marketing

05/09/2013

Look Ma No Hands! The Power of Trying New Tricks with Marketing

There was an awesome trick I used to do with my BMX buddies when I was a kid where I would balance—hands free—down a hill on the main frame of the bike. It had no particular name like the “bunny hop,” an “endow,” or a “wheelie,” but it was the scariest thing ever, especially since it entailed not falling and breaking your face, among other body parts. It’s no real surprise that all the kids in the neighborhood placed bets on who would most likely wipe out.I did eventually join the ranks of the few kids who made it the entire way down the hill without falling. This of course didn’t happen over-night. I set a goal and did not stop until I made it. Every Saturday we would try the stunt and every Saturday there would be broken teeth, twisted ankles and someone who would sprint home in shame after chickening out at the top of the hill. This was a huge no-no especially since the neighborhood girls would be watching.

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05/02/2013

Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

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05/02/2013

Are you a Bird Brain?

Some birds are so hard headed that when they spot a window and see their reflection, they keep ramming into the window over and over again. They will only stop to land on their feet or their back, fly back around to the starting point, flap their wings, gain speed and ‘thwap’ smash full speed into the same window all over again. They continue this from dusk when light first finds its way until dawn when the light slowly fades the mirrored image from the same window.

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04/30/2013

Debunking Content Marketing Falsehoods – Part One

Some of my favorite articles are those that expose commonly circulated fallacies and pull back the curtain to reveal the truth. For example…

The lie: Artificial sweeteners are safe sugar replacements. The truth: Studies have actually found that those who use artificial sweeteners are more likely to gain weight then those who consumer caloric sweeteners.

The lie: You should stretch before you exercise to avoid injury. The truth: Conversely, researchers have found that stretching before exercising can actually slow your body down, resulting in a five percent reduction of efficiency.

When ubiquitous “truths” are circulated and then subsequently debunked, you are oftentimes left flabbergasted and befuddled—but then you realize that a world of possibilities opens up. After all, maybe you can start traipsing around in the cold with a wet head and not get sick. Perhaps your dog is not really as old as you think he is, as dogs do not age at seven years per one human year. And, maybe, just maybe,you can in fact have that ice cream sundae minutes before jumping into the pool.

Perhaps no space has more misconceptions flying, however, than the content marketing one. Marketers claim to know all the statistics and best practices for crafting a competitive content marketing strategy—numbers that often belie the potential of this new-age marketing technique and preconceived notions that often hamper success. Below, we unveil some of the biggest content marketing falsehoods. Continue reading “Debunking Content Marketing Falsehoods – Part One”

04/29/2013

Just Jump!

The palms of both of my hands are sweaty, my heart is pumping 200 liters of blood through my veins per minute, my blood shot eyes are getting teary and my left toe is twitching. I suddenly have that panic moment. But it is too late the plane has taken off… literally.

Some people say they will never go through with it. Others opt out after watching too many freak accidents. There are those who just don’t have the time for it or interest. Then there are the few who welcome jumping out of a shaky, musty, fear-inducing plane flying 15,000 feet in the air.

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04/23/2013

5 Common Content Marketing Mistakes You May Not Know you’re Making – Part One

Every business knows the importance of promoting the company brand through marketing, but as easy as that may sound, it is not. There is a very fine line between positive efforts that are misinformed. It is very easy to do more harm than good. Here are some common offenses you may not even know you’re committing.

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04/23/2013

Me, Me, Me – Abandon the Kindergartner in You

We all have that person in our life. That dear friend who we don’t see for weeks and who—during your once a month dinner catch-up—rehashes every insignificant detail about his or her latest job catastrophe, spousal and/or child predicament and vacation to Bora Bora. We get it; you are busy and you have a lot to talk about.

The thing is, the “me, me, me” complex loses its cuteness at about the age of six. Because the truth is, we are all busy adults—busy adults with our own celebrations, challenges and confusions—and we now see much more quickly through those individuals who so easily forget to ask, “And how was your day?”

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04/22/2013

How to STINK at Content Marketing

Content marketing is King. We all know the importance of it. There are countless studies, data and reports that remind us that websites feed off of the time and energy we inject into our content.

Content is the protein that websites need to make them strong, vibrant and profitable. Content Boost can help you improve audience engagement, traffic to your website and augment social media presence.

But for all you B2B, B2C, not for profit, entrepreneurs or solo-preneurs out there, who want to see how other companies effectively sabotage their content marketing strategies, please take a look at this awesome slideshow:

How to STINK at content marketing

04/22/2013

Is Content Still King?

The saying has remained the same, the more content on your website the better. While this is still true the way we interpret this comment is changing. Gone are the days of pushing as much content to your website to ensure a higher ranking than your competitor. The focus is shifting to quality and not quantity. So what does this mean?

Content for SEO

Google likes authority websites when it is indexing accurate, up to date and credible content for the end user. Google has changed its algorithms in a way that it is smarter in the search results it delivers. It used to be true that the more content we dropped into our websites on a daily basis we would outrank our competitors based on the amount of content that is new.

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