Let’s face it; there’s nothing exciting about lead generation. In fact, it can be extremely frustrating. You spend days crafting a compelling eNewsletter and months creating a killer company blog, but the number of leads coming in aren’t what you expected. If this sounds familiar, then maybe it’s time to think outside box and liven up your lead generation strategy. Continue reading “How to Use Social Media Contests to Generate Leads”
From the Prehistoric Age to the Social Media Craze: Marketing Comparisons and Similarities
Imagine for a moment being a caveman in the prehistoric times. You’re creating cave paintings and sending out drum and smoke signals to effectively communicate or relay messages to your community or those around you. It could take days or weeks for your message to be properly relayed – if it gets relayed at all.
It’s almost unfathomable to think that at the time, these were the most sophisticated methods of communication available. Believe it or not, but today’s modern marketing methods still cling close to these prehistoric roots in some pretty notable ways. Of course, they can differ just the same, as depicted by an infographic from Optimal Targeting released today.
LinkedIn: A Goldmine Filled with Quality Leads
When LinkedIn first launched in 2002, it was a small but mighty social media platform used by eager job seekers to connect with other like-minded professionals. Fast forward to today, however, and LinkedIn is the go-to social media vehicle for marketing and sales professionals. LinkedIn is no longer seen as Facebook’s “ugly step sister” but as a valuable tool for gathering quality leads and developing strong client relationships. Continue reading “LinkedIn: A Goldmine Filled with Quality Leads”
Facebook’s New Search Tools could be the Extra Layer Content Marketers Need
I don’t know about you, but I’m enjoying the cooler weather this year. As a lover of the summer, I’m all about the warmth, and so I was shocked when I happily threw on a couple of extra layers this morning before running out the door. As any New Englander knows, when the weather begins to change, so must our lifestyles; the clothes we wear, the things we do and when we do them.
This got me thinking; the same principle can be applied to content marketers. When something begins to change, evolve or sophisticate, a marketer’s approach must change as well. Take, for example, Facebook’s two new search tools being released today.
Continue reading “Facebook’s New Search Tools could be the Extra Layer Content Marketers Need”
What You Need To Know About Using Social Media
Even if the thought of establishing a social media presence for your company frightens you, it’s time to bite the bullet and jump in.
The goal of business, after all, is to enhance relationships with customers, to bond with them. And that’s precisely what business social media accounts do.
So you’ve taken the plunge into the world of social media: What comes next?
Continue reading “What You Need To Know About Using Social Media”
Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack
Let me start with this. If you haven’t been to Shake Shack, do yourself a favor and try it out. The menu even has options for your four-legged friend; what’s not to love? A favorite of many was Shake Shack’s crinkle-cut fries. But recently, the fries have been replaced with their fresh-cut counterpart.
Since Shake Shack came onto the scene back in 2004, it has been serving crinkle-cut fries to accompany the many burger and hotdog options. Recently, restaurant goers said that the chain could “do better,” which inspired Shake Shack to try out a new take on its traditional fries. In efforts to move away from frozen options and towards more wholesome products, Shake Shack made the decision to sell exclusively fresh-cut fries at its 20 U.S. locations.
Continue reading “Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack”
A Lesson on Composing the Perfect Tweet
By now you probably know the dos and don’ts of Twitter when it comes to your business account. Don’t tweet about politics, do make it fun, don’t abandon your followers and tweet often. But now that you’ve got the basics down, it’s time to take your tweets to the next level and really engage with your audience. After all, 36 percent of all marketers have found a customer via Twitter in 2013.
Today, the job of a social media marketer is no cake walk. There’s hashtags, penguins, hangouts, handles… you name it. Not only do you have to compile a compelling, out of this world campaign, but you have to do so in 140 characters or less.
All too often, marketers fall into the habit of firing random, uninspiring “me, me, me” tweets just for the sake of tweeting, which will undoubtedly get you labeled as a spammer, which let’s face it no one wants. Stop thinking like a salesman and think like a marketer.
To get you back on track—and thinking like the stellar marketer you are—here’s a lesson (or reminder) on how to compose the perfect tweet.
Follow Me Friday: Are You Following Your Industry’s Top Players?
Not only has Twitter become a powerful tool for lead generation and brand awareness, but it’s also become a hub for valuable information. Where else could you read about the latest Anthony Weiner scandal, a cat video gone viral and the turmoil in Syria all in one place?
As content marketers we are always looking for fresh, new ideas and a lot of our inspiration comes from Twitter. But this tactic isn’t just for us content explorers; it’s also a great tool for businesses.
Following the right accounts on Twitter is almost as important as composing the perfect tweet. For businesses, connecting with other industry players, trendsetters and dare we say it, competitors, is a great way stay ahead of the game, keep an eye on your competitors and see what customers are saying about your brand. Not only does this establish your company as a thought leader, but it also helps promote your brand awareness.
However, with 150 million worldwide active users and over 400 million tweets per day, this “tweet-tastic” platform can be overwhelming, especially for newbie’s. Let us walk you through some helpful strategies…
Continue reading “Follow Me Friday: Are You Following Your Industry’s Top Players?”
Getting Fired for a Tweet – What’s Your Company’s Social Media Policy?
You’ve read about it before in our post about a Taco Bell—that employees can get fired because of a social media post and it’s happened again. This time at a local NYC food truck. Chef Brendan O’Connor was let go last week for this tweet:
Continue reading “Getting Fired for a Tweet – What’s Your Company’s Social Media Policy?”
What Content Marketers Can Learn from Pope Francis’ Twitter Account
Move over Barack Obama – there’s a new sheriff in the Twittersphere.
The leader of the free world has been overthrown by the Vatican’s newly elected Pope Francis, who now stands as the world’s most influential leader on Twitter. The President of the United States still ranks among the top of influential world leaders, though, currently boasting over 34 million Twitter followers (and who can forget when he obliterated Twitter statistics with his iconic “Four more years” tweet during the 2012 U.S. election?)
Continue reading “What Content Marketers Can Learn from Pope Francis’ Twitter Account”