Text just not cutting it anymore to convey your message on Facebook? Well you’re in luck. Facebook has introduced photos to Facebook comments. The feature was originally available for personal accounts and has since been rolled out to brand Pages.
Continue reading “Photo Comments for Facebook Pages – Let the Fun Begin”
When it comes to your Twitter, Facebook and LinkedIn accounts, your gut reaction is to create several corporate accounts. So for example, if you are Dunkin Donuts your Twitter handle is @DunkinDonuts; if you are Walmart, your business Facebook page is simply Walmart. But have you ever thought about whether you can brand integral parts of your company—like your flagship offerings, company mascot or brand caricature?
Continue reading “Giving Certain Parts of Your Business a Social Media Voice”
Social media is a great way to promote your brand, but if you’re making these mistakes, you’re risking send all your hard work right down the drain.
I’ve been home from college since May, but somehow Fourth of July feels like the true start to summer. So I did what I do whenever I need a new start: I cleaned. And this time, I stumbled upon a drawer in my desk full of letters. Handwritten, saved from summer camp and birthdays, conveying memories and stories from friends and family. It was a touching discovery, one that made me hesitant to check my Facebook or Twitter, thinking I wouldn’t find the same meaning there as I did in that desk drawer. But thankfully, if you miss the good old days of snail mail as much as I do, there’s an organization that knows where we’re coming from.
“NO I would not like to speak to another representative and NO I will not stay on HOLD!” Sounds familiar? Hey, we’ve all been there and we have all encountered the famous runaround from customer service representatives who seem to love making our day miserable. Most of us have even taken to social media to share our grievances about a horrible customer experience. And don’t worry you’re not the only one who’s fed up with bad customer service. In fact, 60 percent of customers believe that companies have not taken steps to improve their customer service. Whatever happened to the customer is always right?
Continue reading “Friends or Enemies? Bad Social Media Strategies Could Turn Customers Against You”
You may have heard that Facebook has rolled out Graph Search early this week for all English-speaking users in the United States. So what’s Graph Search, you may be asking.
Graph Search adds dimension to your Facebook searches, allowing you to search in a more “natural” way. Want to know what restaurants your friends like in the area? Simply type in “Restaurants in Connecticut that my friends like.” Want to see older photos of your friends? Type “Photos of Jane Doe before 2009” into the search bar.
When one thinks of newer marketing strategies in the 21st century, Facebook and Twitter instantly come to mind, alongside podcasts, webinars, blogs and infographics. Yet among an ever-widening landscape full of marketing tools and techniques, there currently remains a content marketing strategy filled to the brim with untapped potential. What is this secret marketing tool that has been so subtly stashed away? Short Message Service (SMS), or text messaging.
Continue reading “Statistics Show that SMS is an Underrated Marketing Tool”
Have you ever noticed that many of your favorite TV shows—especially reality-based ones—have a new reoccurring character each episode? Its name is Twitter. From regular series promoting show-specific hashtags to reality TV programs displaying live tweets, there are very few shows on prime-time television that have not made a main character out of Twitter. The Bachelorette, America’s Got Talent, Extreme Makeover Home Edition, So You Think You Can Dance… the list goes on and on.
We have become so accustomed to Twitter on TV – whether it’s live Twitter streams at the bottom of the screen or the redundant plea of TV hosts to follow or vote for contestants, – that in just a few short years, this type of social behavior has become commonplace.
Continue reading “How to Bring Social to Your Business Model”
After last week’s Facebook security breach which leaked contact information for approximately six million users, many are outraged. The leaking of confidential data seems to be just a small part of this story. What has people furious is Facebook’s collection of data that you didn’t even know they had – your “shadow profile.”
What’s a shadow profile anyway?
By now, you probably know—and have accepted—that Facebook tracks certain data about you. But the social networking giant may also have information that you’ve never shared with it before like your phone number and additional email addresses for example. This information is now included in your shadow profile.
Through Facebook features such as “Find Friends,” which grants access to address books, the network sifts through contacts listed in your friend’s phone to make it easy to find people on Facebook. When a friend does this, Facebook saves information about you including your phone number and email address. Continue reading “Facebook Leaks Shadow Profiles”
Instagram revealed this week that it will be rolling out video to its users. As noted in a blog post:
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now those stories have been missing from Instagram.
The new video feature comes with thirteen filters which allow you to change the colors and feel of each video. The addition of video seems like a natural fit for Instagram, which focuses on everything visual. Businesses will now be able to share more interactive, behind-the-scenes moments and users are sure to download fun videos to share with their friends in short, 15 second clips.
With online video accounting for 50% of mobile traffic, it’s no wonder that social networks are jumping on the video train – and this number is predicted to grow to 55% by 2016. For businesses, this can mean huge marketing opportunity, especially when you factor in that 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
What kind of impact will video have on Instagram? When Vine was introduced to Twitter, it didn’t seem like as natural of a fit. I predict video being more widely accepted on Instagram.
How will you use video in your Instagram strategy? Let us know!
