Think long and hard about the last blog you read that you remembered. What made it memorable? Was it the artistic use of alliteration in the title? Was it the fact that the lead was totally unpredictable? Now try to think about the last billboard you drove past that really pulled at your heartstrings.
Are you coming up blank trying to remember anything that riveting?
Continue reading “Content Marketing: Make it Memorable”
It might have just been minutes before Content Marketing World keynoter William Shatner took the stage to round out the three-day event, but one overarching message that Cisco’s Senior Marketing Manager Tim Washer shared with a packed room during his breakout really stuck. He advised marketers to make sure you have the right people in the room during creative meetings—and to keep naysayers out of initial brainstorming sessions. Continue reading “Are the Right People in the Room for Your Content Marketing Pitch?”
Surprise! MySpace is back.
Yes, that MySpace.
We’ve been hearing rumbles for the last few years now that MySpace was mounting a comeback. Never mind that the folks who built the site were long gone (to the tune of $580 million care of Rupert Murdoch), MySpace, in some form, was coming back. And Justin Timberlake was involved! Continue reading “Grading MySpace’s Comeback Ad”
I’d like to start by saying my heart goes out to the victims of the horrific Boston Marathon and their families. Having said that I read with interest that The New York Times, Boston Globe and Wall Street Journal took down their paywalls during this crisis and moreover many reporters were reporting on Twitter without linking to any content on their sites.
Continue reading “The Media is Tweeting Away its Profits”