Blog – Page 4

10/15/2013

How to Build Your Content Marketing A-Team

Assembling a department of workhorses who bring out the best in each other—and possess an uncanny ability to work cohesively as well as independently—is certainly no small feat. But those are exactly the ingredients you need to create your content marketing A-Team because anything less will be of grave disservice to your brand and its messaging. So how do you even begin putting together your industry-leading content marketing team? By making sure you have the following team members on board:

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08/30/2013

Do Your Customers Have Abandonment Issues?

I once followed a blog religiously, checking it every day for fresh content. At first it was great; every afternoon I would check the blog for my daily dose of content, but then something awful happened. It was a typical day around noon when I normally checked by beloved blog, but this time there wasn’t a new post. I chocked it up to a one-time thing, but when I checked the next day and the next day—nothing new. I suddenly felt abandoned. Did this person forget about me, why weren’t they posting? Continue reading “Do Your Customers Have Abandonment Issues?”

08/20/2013

Does Your Content Marketing Strategy Have the Edge?

Summer is almost over. There, I said it. I know it’s not what you wanted to hear this morning, but it’s the truth. So, what does this mean for you as a marketer? That you are running out of time to give that necessary push to your content marketing strategy for 2013.

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08/16/2013

When it Comes to Posting, Timing is Everything

You’ve spent all afternoon hunched over your laptop creating “the greatest blog ever written,” but suddenly you realize that it’s 5 pm. Your eager to post your blog, but you’re not sure whether or not it’s the right time. Will it get lost in the cyber shuffle overnight? Can it wait till morning?

Maintaining an accurate posting schedule and learning when your audience is tuned in is the key to engagement success. After all, what good does it do if your audience never reads your emails, tweets, posts, or blogs?

With 347 new blogs posts, 684,478 Facebook shares, 100,000 tweets, 204,166,667 emails and 3,600 Instagram photos posted every minute, it’s not easy to get noticed. However, research shows that there is a right time and a wrong time to post.

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07/11/2013

Are Your Customers as Loyal as You Think?

This might sound odd to say as a writer, but I absolutely love television. While I can certainly spend hours poring through the next great best-seller—particularly when it comes from Jodi Picoult—there is nothing quite like plopping down on the couch after a hellacious work day and enjoying a guilty pleasure on TV.

And when someone messes with this part of my day, simply put… I don’t do well.

Let me paint you a picture of last Wednesday. While many were out celebrating the 3^rd of July—apparently that is becoming an even bigger holiday than the 4^th of July—I was very much looking forward to catching up on my DVR and explaining to my fiancé why “The Bachelorette” is not, in fact, scripted. Yup; I’m one of those.

But instead of showing me Desiree’s romantic date with Drew, all I saw was a bright blue screen. No cable. No DVR. No way to escape. My patience had been pushed, especially since this was the umpteenth time in the past few weeks that our cable box wouldn’t turn on. So I did what any normal person does on the 3^rd of July; I spent my night with my cable provider’s call center.

Continue reading “Are Your Customers as Loyal as You Think?”

05/24/2013

What Inspires You? Memorial Day Traffic Lines?

There’s nothing worse than hitting traffic on your way home, following a chaotic, nightmarish-type of day. After all, you are tired and hungry, debating whether you have any sort of energy left to head to the gym and all you can do is stare at the bumper in front of you.

Well yesterday, the traffic got to me. I may only live 6.1 miles from work but even I had had enough of staring at “Baby on Board” and “If You Can Read This, You are Following Too Close” stickers. So I did what any true New Yorker does and made friends with the shoulder lane until I found the exit.

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05/20/2013

What Did You Just Say?

We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.

We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how exactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?

A piece of this puzzle is found in the way we speak.

Continue reading “What Did You Just Say?”

05/08/2013

Martha Stewart Joins Match.com – And How It Can Help Your Business

After plugging her new book, Living the Good Long Life last week, Martha Stewart revealed to NBC’s Matt Lauer that she was looking for love on Match.com. “I’ve always been a big believer that technology, if used well, can enhance one’s life. So here I am, looking to enhance my dating life,” she writes in her online profile.

Rumors have swirled that the domestic diva is not actually looking to find her match, but rather seeking publicity to sell more copies of her newly penned book. After all, her Match.com username also happens to also be “thegoodlonglife.” Whether or not the rumors are true, she has been successful in creating a buzz.

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05/02/2013

Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

Continue reading “Debunking Content Marketing Falsehoods – Part Two”

04/23/2013

5 Common Content Marketing Mistakes You May Not Know you’re Making – Part One

Every business knows the importance of promoting the company brand through marketing, but as easy as that may sound, it is not. There is a very fine line between positive efforts that are misinformed. It is very easy to do more harm than good. Here are some common offenses you may not even know you’re committing.

Continue reading “5 Common Content Marketing Mistakes You May Not Know you’re Making – Part One”