blogging – Page 6

05/27/2014

Do’s and Don’ts for This Year’s Product Launch

There’s no disputing the fact that you have a product launch on this year’s strategic roadmap. After all, the product market was predicted to reach nearly $221.3 billion by the end of 2013 and industry pundits expect it to surge to $284.6 billion by the end of 2018, according to the 2013 “Antiaging Products and Services: The Global Market” report. But just because your team meetings and budgets are centered upon expansion and great unveils does not mean your launch will be a walk in the park.

Just consider that fact that as many as 95 percent of new products that are introduced each year fail, according to Cincinnati research agency AcuPoll. So how do you break away from the majority and enjoy success this year? By keeping the following do’s and don’ts top of mind:

Continue reading “Do’s and Don’ts for This Year’s Product Launch”

05/23/2014

The Ultimate Blogging Checklist for Marketers

Crafting a blog post seems easy enough, right? You come up with an idea you think your audience will enjoy, write a couple paragraphs, slap on a title and you’re good to go. It’s really not rocket science. Or is it?

Blogging is now an integral part of businesses’ inbound marketing strategies. It gives organizations the opportunity to create relevant content for their customers while helping to drive traffic to their website. While writing an impactful blog isn’t rocket science, it’s not easy. Below is the ultimate blogging checklist for marketers: Continue reading “The Ultimate Blogging Checklist for Marketers”

04/23/2014

If Your Blog Were a Refrigerator, What Would it Look Like?

Pouring mustard onto your hot dog should be one of the easiest things in life. Unfortunately, as “Good Eats” host Alton Brown pointed out in a recent YouTube post, it’s often a terrible process. Condiments tend to coagulate in the bottle, which makes it exhausting to squeeze them out. And since the bottles are bulky by design, storing them in a refrigerator rack is difficult, awkward and messy.

But as Brown proved, there is an easier way to organize your favorite condiments. By simply cutting off the top of an egg carton and storing the bottles top-down, you can solve both problems at once. All of the bottles can be kept in one place, and all of the liquid sits near the top which means easy access.

[youtube http://www.youtube.com/watch?v=dUig9IAwggM]

Continue reading “If Your Blog Were a Refrigerator, What Would it Look Like?”

04/21/2014

Calling All Marketers: Picture Your Favorite Storytellers, Now Become Them

Think of the last story you told. Was it about your recent vacation to St. Lucia? That embarrassing moment in a recent corporate meeting? Your kid’s game-winning shot during his soccer tournament? Chances are that no matter the story you told, it was rich with detail, emotion and descriptors.

That’s because when we tell our personal stories, we often speak from the heart—not pausing to consider the narrative, the flow and the descriptors. It just comes naturally. And what results are oftentimes some of the best, most engaging and truly organic stories that come from a place of honesty and from a desire to share our experiences with others.

Continue reading “Calling All Marketers: Picture Your Favorite Storytellers, Now Become Them”

04/11/2014

Are You Boring Your Readers to Death? Here are Five Ways to Revitalize Your Content

Is your company blog a snoozefest? Are you boring readers to death with lame headlines, a lack of exciting visuals, and ideas or concepts that they’ve already read a dozen times before? I get it; making something like ROI and business analytics “sexy” isn’t easy. But don’t get discouraged, there’s a little Jerry Seinfeld in all of us.

Continue reading “Are You Boring Your Readers to Death? Here are Five Ways to Revitalize Your Content”

03/11/2014

Three Considerations Accelerating the Content Marketing Movement

Historically, there are those junctures in time in which we simply start accepting that a new fate is on the horizon: it happened back in the 19^th century with the invention of the typewriter, again in the late 90’s with the dot-com bubble, and more recently with the innovation of the smartphone. And it seems once again we are at the crossroads of a massive shift rocking the business environment—that of content marketing.

Simply put, we are at that familiar place we have been centuries before where early adopters are embracing this avant-garde approach to marketing, full of gumption, while others remain on the sidelines wondering if this trend will really stay. But all one has to do is take a look at history to know that content marketing is only at its dawn. Let’s take a look at three major forces that are forever changing the way in which we go-to-market: Continue reading “Three Considerations Accelerating the Content Marketing Movement”

03/07/2014

Blogging Lessons from Fantasy Baseball: Use Your Assets Wisely

Earlier this week I participated in the annual player draft for my fantasy baseball league, a time-honored tradition that takes place all over the country and helps drive the $3.6 billion fantasy sports industry. In years past, our league had used a traditional “snake” format for drafting, which simply means that teams draft in a linear order in each round, the order reverses the following round and this continues until all team rosters are full.

This year, however, we decided to try a new auction format, where each team is given a budget of 260 virtual dollars to bid on players any way they desire. The auction draft is more complicated than a traditional system but can also be more stimulating, as the level of strategy necessary increases immensely.

Continue reading “Blogging Lessons from Fantasy Baseball: Use Your Assets Wisely”

12/24/2013

‘Twas the Night Before Christmas And All Through the Marketing Department…

I can’t help but have a big smile on my face today. That is because no matter how old I get—or how many years it’s been since I actually asked Santa for a gift—this time of year is truly magical. From the whimsical window displays lining Fifth Avenue to the holiday-adorned cups at Starbucks to the flooding of Christmas carols on the radio, the weeks immediately following Thanksgiving right until New Year’s Day unquestionably bring out the inner five-year-old in all of us.

Continue reading “‘Twas the Night Before Christmas And All Through the Marketing Department…”