I once followed a blog religiously, checking it every day for fresh content. At first it was great; every afternoon I would check the blog for my daily dose of content, but then something awful happened. It was a typical day around noon when I normally checked by beloved blog, but this time there wasn’t a new post. I chocked it up to a one-time thing, but when I checked the next day and the next day—nothing new. I suddenly felt abandoned. Did this person forget about me, why weren’t they posting? Continue reading “Do Your Customers Have Abandonment Issues?”
Expert ITEXPO Panel Addresses Everything Content Marketing
Today may be the last day of ITEXPO Las Vegas 2013, but it’s undoubtedly the most exciting. Not only is Apple Co-founder Steve Wozniak addressing one of the most anticipated keynote speeches in ITEXPO history, but right before that, Content Boost took to the stage for a compelling content marketing panel (and offered attendees a delicious breakfast!)
The panel – moderated by our very own Director of Content Marketing, Carrie Schmelkin – brought together an esteemed group of long-time players in the content marketing space, including: Richard Williams, President, Connect2Communications; Mostafa Razzak, Founding Partner, JMR Worldwide; Ilissa Miller, CEO, IMPR; and Rich Tehrani, CEO, TMC.
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In Content We Trust
As a consumer, what enables you to trust? This was without a doubt the question of the hour during “Battle in the Clouds,” a keynote at this week’s ITEXPO 2013 show, taking place at Mandalay Bay in Las Vegas. The event is currently in full swing, and the Content Boost team is so excited to be attending and hearing all about the latest and greatest in the technology sector. Oftentimes, we find it directly relates to content marketing and brand strategy.
Take the keynote, for example, where the topic circulating the stage was trust. Upon being asked what guarantees or fosters trust between vendors, users and providers, the number one answer among the panelists was brand. Panelist Dennis Schmidt, VP of network and systems engineering at ShoreTel Sky, hit the nail on the head when he said that trust is driven by time. In regards to this, he urged attendees to ask themselves how long a company has been in the game and how much the company has learned over the course of its operations. This, ultimately, is what brings trust to fruition.
Top Tips for Becoming a Better Social Business
At the surface, business managers seem completely at ease with this question; however, while cool and confident on the outside, on the inside, they’re biting their nails and pacing the floor wondering what it takes to become a social business. Just to make things clear, being a social business does not necessarily mean having social media accounts. This may be a terrifying thought for the approximate 64 percent of B2B companies who currently use social media – no one likes to know that what they’re doing may not be enough.
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What ITEXPO’s StartupCamp Can Teach us about Content Marketing
We are just a little over 24 hours away from ITEXPO’s eighth annual StartupCamp and let me tell you… I am excited. StartupCamp is undoubtedly one of the highlights of TMC’s annual convention—of course aside from the incredible keynote speakers (Steve Wozniak anyone??) and the riveting breakout sessions. And that’s because it gives fledgling start-ups the chance to pitch their business concepts to a large audience of industry experts, media, investors and prospects. Think “Shark Tank” for the tech sector.
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Still Think Content Marketing is Just a Phase? Read This
If you do a quick Web scan or ask a random handful of people, you’ll receive multiple conflicting answers as to whether content marketing – an integrated marketing strategy involving creating and sharing relevant, customized and insightful copy – is all that it’s cracked up to be. As if existing statistics (such as the fact that 91 percent of B2B marketers currently leverage content marketing strategies and 66 percent of brands say that branded content marketing has become “very important”) weren’t enough, a brand new infographic brings us a slew of statistics that are hot out of the oven. All of them point to the fact that content marketing is a must-have for any business’ customer engagement strategy.
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Are You Boring Your Prospects with Incessant ‘Gabbing?’
I can’t tell you how many times I have been on the trade show floor, migrating from booth to booth, searching for the one company that will really pull at my heart strings. The one that will stop gabbing for even one minute to figure out why I actually stopped by their booth. The one that understands that each prospective customer wants to be talked with, not at.
But it seems that so many exhibitors are all the same. Making a beeline for each and every booth visitor so they can give their 15-minute pitch, barely pausing to take a breath to see if they have lost totally lost the prospective customer. And, I can’t say that I entirely blame them. Continue reading “Are You Boring Your Prospects with Incessant ‘Gabbing?’”
Why Financial Advisors Need Content Marketing
In a time of economic strife where financial security is being increasingly sought after, the financial advising market is a very alluring one. In fact, the broker ranks are positioned to increase by 30 percent through 2018 according to the Bureau of Labor Statistics – a figure that blows previous estimations out of the water. This, of course, has seen the rise of many new players in a gradually competitive space.
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Why Every Brand Needs Instagram: As Told by a Newly Addicted Instagrammer
As you read this, your competitors are Instagramming. They’re carefully filtering photos, sharing videos that are unique to their brand and garnering “likes” for the custom-tailored content they’re delivering to an audience of over 100 million users. For those of you who have aptly adapted to this online photo- and video-sharing/social networking service, you deserve a hearty pat on the back. However, for those of you who still linger outside of the Instagram universe, you’re unfortunately charging toward a very rude awakening. Continue reading “Why Every Brand Needs Instagram: As Told by a Newly Addicted Instagrammer”
What Content Marketers Can Learn from Pope Francis’ Twitter Account
Move over Barack Obama – there’s a new sheriff in the Twittersphere.
The leader of the free world has been overthrown by the Vatican’s newly elected Pope Francis, who now stands as the world’s most influential leader on Twitter. The President of the United States still ranks among the top of influential world leaders, though, currently boasting over 34 million Twitter followers (and who can forget when he obliterated Twitter statistics with his iconic “Four more years” tweet during the 2012 U.S. election?)
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