As the national and global populations have become increasingly aware of the benefits of healthy eating, fast food chains have had to find ways to re-invent themselves to remain viable. But perhaps no chain has been hit harder by this shift in public consciousness than McDonald’s, which has seen its sales plummet quarter after quarter in recent years, most recently in the second three months of 2015, when earnings fell another 10 percent.
Marketers behind the brands with large blog readerships rely on much more than just good luck to attract their readers. Instead of crossing their fingers each time they press “submit” on the latest post, these marketers employ a wealth of strategic elements that make their blogs the most attractive to their audiences.
Just take look at this article from Bussiness2Community.com that lists five of today’s most successful corporate blogs. Each of the featured blogs is unique and immediately sets the tone for what its personality and content will be like. In other words, each of these featured blogs draws in and captivates the reader before he or she even begins reading the content, due to a few important key elements.
Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. I only watched the first 20 minutes of the show, but what I found most interesting was not in the show at all, but an ad for Airbnb, the community marketplace for people to list, discover, and book accommodations around the world, which aired twice while I watched.
I just recently enjoyed the incredible experience of driving coast to coast. What I valued most about the trip was the experience of driving, rather than flying, and being able to take in all of the scenery and changing landscapes as I made it from state to state. Taking in all of the sights, from mountains to flatland to deserts, made me think about my country and traveling in brand new ways that I’d never have realized had I foregone the car and hopped on a plane.
Is it just me, or are video ads getting more ridiculous by the second?
I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my years of experience in avoiding advertisements, there are some commercials that just demand my attention.
For example, the men’s deodorant brand Old Spice is well known for its unorthodox videos. Whether it’s actor Terry Crews powering an entire garage band by hooking an EKG machine up to his muscles or a tree full of moms showering their sons with tears and denouncing the brand for “making men of their sons”, Old Spice’s advertisements just seem to be going over the top.
This past Sunday morning, pop music behemoth Taylor Swift wrote an open letter to Apple, explaining why she was not making her most recent smash hit album, “1989,” available on the company’s streaming service, Apple Music.
Six years ago I was invited on a golf trip for the first time with a group of other highly enthusiastic golfers like myself. The trip destination changes every year and in my inaugural year, it so happened that we ventured up to the Syracuse, NY area to Turning Stone Resort and Casino.