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Three Reasons Your Brand’s Storytelling Strategy Is Utterly Failing

A few months ago, you were tasked with implementing a “brand storytelling” strategy in your marketing department. Now, you’re waiting for social shares and comments to begin rolling in. But they’re nowhere to be found.

megaphone-1019915_1280If this is happening, take heart. Brand storytelling is a new and often misunderstood phrase that shamelessly gets tossed around, often incorrectly. It’s difficult, too. Many companies are now using it, but are finding it much harder to pull off than they expected.

Here are three reasons why your own brand storytelling strategy may be struggling:   Continue reading “Three Reasons Your Brand’s Storytelling Strategy Is Utterly Failing”

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Three Essential Content Tactics for Travel Industry Marketing

If there is one thing I’ve learned about content marketing it’s that not all digital channels are ideally suited for every industry. Before you get started, you should first take into consideration the types of channels your audience uses the most as well as the ones capable of encapsulating your voice most effectively.

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Continue reading “Three Essential Content Tactics for Travel Industry Marketing”

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What James Bond’s ‘Spectre’ Taught me About Content Marketing

There I was—popcorn in hand, sitting in front of the big screen patiently waiting for “Spectre,” the newest installment of the James Bond franchise, to begin playing. I was finally getting a chance to see the new film I had been so anxiously anticipating for months. As a lifelong Bond fan I never miss a movie, so you could say that my hopes were high. After all, “Casino Royale” and “Skyfall” were such hits that there was no way I was in for a disappointment. Daniel Craig (James Bond) alongside directors Martin Campbell (“Casino Royale”) and Same Mendes (“Skyfall” and “Spectre”) did such a great job reinventing the series as a whole; these professionals gave the series a much more rugged and modern feel, which I personally preferred.

Continue reading “What James Bond’s ‘Spectre’ Taught me About Content Marketing”

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Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.

clock-147257_640It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?

Here’s our take on the matter: Continue reading “Is There Enough Time To Start A Content Strategy in 2015?”

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Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

Continue reading “Applying Thanksgiving Tips and Tricks to Your Marketing Strategy”

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Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About

The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. However, one small, hesitant nibble turned into the plate being finished off completely.

As it turns out, he likes eggplant and zucchini, too.

mehSo, what does trying new veggies have to do with content marketing? Most organizations tend to have content marketing tactics that they love using because they sit well on the palette—like blogs, social media and case studies. Then there are those tactics that seem like they’ll taste funny. For your organization, this may be a tactic that you consider unconventional or have overlooked, like an infographic or eNewsletter. For your marketing team, a first response may be “meh” rather than “yeah!” Continue reading “Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About”

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Introducing the Official Content Marketing Agency of the Dave Rothenberg Show

Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.

As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into rothenbergmy favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.

Continue reading “Introducing the Official Content Marketing Agency of the Dave Rothenberg Show”

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Content Marketing and Craft Breweries: A Match Made in Beer Heaven

I can still remember the moment I fell in love with craft beer and, believe it or not, it had nothing to do with the taste, color or aroma of these hop-filled brews.

I had just turned 21 and was flying out to visit my sister who now lives in Boulder, Colorado, which is home of some of the country’s best tasting, and most successful craft beers.shutterstock_81784003

Yes, Colorado has a lot more to offer than that fizzy yellow water that Coors attempts to pass off as beer.

Having been out to Colorado once before turning 21, I was excited to return over the Thanksgiving holiday and tour some of the local breweries such as Avery Brewing Co. (before they moved into their massive new location). In fact, Avery was the first brewery I ever toured and it was the place where I learned that craft brewing is far more about culture, love and passion than it is about making a great beer (but it’s a lot about that, too).

Continue reading “Content Marketing and Craft Breweries: A Match Made in Beer Heaven”

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How I Got Hooked On Benefit Cosmetics

make upHi, my name is Diana Bishop and I am a Benefit Cosmetics addict. This is my story.

I’ll admit I’m not what you would typically dub a “girly girl” and so I’ve never been one to cake on pounds of makeup, let alone spend a large sum of money on beauty products. And while smothering my cheekbones with rosey powder still isn’t my style, I just can’t seem to end my bi-monthly trip to the Benefit Cosmetics store where I empty my wallet for a handful of my favorite products. Continue reading “How I Got Hooked On Benefit Cosmetics”

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Lessons From The Donald: Don’t Trump Up Your Content

It is ironic that the most business-savvy candidate in the 2016 presidential race also appears to be the least adept at branding. Donald J. Trump, 69, an American real estate tycoon, television host, politician and author, has a long history of successfully marketing casinos, resorts and even clothing lines that bear his name, yet, in the political arena, his personal branding efforts seem unfocused and unpredictable.

trump Continue reading “Lessons From The Donald: Don’t Trump Up Your Content”