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Marketing ‘Without Walls’: Using Social Media to Engage Customers

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On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.

The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading “Marketing ‘Without Walls’: Using Social Media to Engage Customers”

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Need Content Marketing Inspiration? Look Around You

shutterstock_161159720As a marketer, we search for inspiration any place we can find it—at our daughter’s dance recital, on the train commuting to work, in line at CVS waiting to check out… the world is full of marketing inspiration. And it often comes when we least expect it.

We are officially at the halfway point of the year, meaning exhaustion and creative blockages are at an all-time high. You may be out of ideas for your blogging platform; you may be struggling with the motivation to finish that white paper; and you may be fearful that your innovation engine is starting to run on empty. So what’s a marketer to do? It’s time to learn from your surroundings. And here’s how to do it:

Continue reading “Need Content Marketing Inspiration? Look Around You”

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Real Estate Agencies Sold on Content Marketing

for_sale_signLet’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.

In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading “Real Estate Agencies Sold on Content Marketing”

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Unconventional Tradeshow Tips and Tricks for Increasing Leads

tradeshowI love a good tradeshow. Perhaps that is because I am by nature a people-person, but I also believe that there is something for everyone at such an event. That’s because conferences, when leveraged correctly, can serve as a powerful content marketing vehicle for garnering leads—something that every business leader, regardless of personality type, enjoys. I spent some time yesterday at The Small Business Expo 2014 in New York City where I was reminded of some simple, yet often forgotten, tips and tricks for maximizing leads and making the most out of every tradeshow experience: Continue reading “Unconventional Tradeshow Tips and Tricks for Increasing Leads”

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All Content Marketers Need To See ‘The Lego Movie’

I’m not sure they actually  exist, but it’s entirely possible there are individuals out there who don’t like Legos. Still, Legos are awesome, and most people I would imagine agree.Lego_Color_Bricks

If you’ve not seen The Lego Movie, you’re missing out. In fact, it’s my humble opinion that the film should be required viewing for all content marketers.

Don’t worry, I won’t spoil the movie for you. Suffice it to say that it’s fantastic, it involves lots of Lego-related animation—from fight scenes to Batman to explosions—and it’s appropriate for viewers of all ages.

Continue reading “All Content Marketers Need To See ‘The Lego Movie’”

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Got Nothing to Write About? Take Inspiration from Social Media

stressed-outAh, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.

So what does the marketing doctor recommend? A healthy dose of social media. Continue reading “Got Nothing to Write About? Take Inspiration from Social Media”

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Does Your Blog Stand Out from the Rest?

Imagine your blog were to walk into a crowded networking event. Would it be the center of attention and walk away with 50 new business contacts? Or would it hang out by the cookies trying to blend into the scenery?

silhouettes-76784_640In the overcrowded world of online content, it takes a lot to stand out and become known as a go-to source for educational and industry information. Consider the fact that WordPress users publish 347 new blog posts every minute. In that same amount of time, Google users enter over 2 million search queries. And Facebook users share about 684, 478 pieces of content. Continue reading “Does Your Blog Stand Out from the Rest?”

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Do’s and Don’ts for This Year’s Product Launch

shutterstock_161159720There’s no disputing the fact that you have a product launch on this year’s strategic roadmap. After all, the product market was predicted to reach nearly $221.3 billion by the end of 2013 and industry pundits expect it to surge to $284.6 billion by the end of 2018, according to the 2013 “Antiaging Products and Services: The Global Market” report. But just because your team meetings and budgets are centered upon expansion and great unveils does not mean your launch will be a walk in the park.

Just consider that fact that as many as 95 percent of new products that are introduced each year fail, according to Cincinnati research agency AcuPoll. So how do you break away from the majority and enjoy success this year? By keeping the following do’s and don’ts top of mind:

Continue reading “Do’s and Don’ts for This Year’s Product Launch”