For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!
Continue reading “Will We See You in Vegas? Content Marketing Takes Center Stage”
Are your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult.
The biggest reason why marketers fail at content marketing, however, is not because they can’t keep up with content. Rather, the challenge is creating content that’s actually engaging. In other words, marketers write like marketers: copy that’s grossly promotional, stale and, frankly, uninteresting. Continue reading “Why Content Marketers Need to be More Like Journalists”
On the nights when I don’t have plans with friends, I find myself searching for new food recipes online to make for my family. I’m no Top Chef, but I know my way around the kitchen. While reading my favorite food blog “Not Without Salt,” I got thinking: marketers can learn a lot from food blogs. Not only are they instructional, informative and easy to read, but they’re entertaining and engaging— all things that we as marketers should keep in mind while blogging.
Even if you’re not a fan of the comedian, it might be worth your while to sign up for Louis C.K.’s mailing list or make sure to periodically check out his website from time to time.
In terms of content on his website, there’s not much there. But you should try to take a look at the content that does live there that gets updated every few months which can be found in the news section (which, as someone who is signed up for his mailing list, I believe doubles as his mailing list updates as well). Continue reading “Louis C.K. Speaks To You Like a Friend, and It Works”
So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world. While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve. Continue reading “How to Become a Thought Leader in Three Easy Steps”
This weekend, moviegoers across the U.S. will flock to theaters to witness one of the biggest box office events of the summer, “Dawn of the Planet of the Apes.” There is a lot to be excited about in this movie, like Andy Serkis (“Star Wars: Episode VII,” “The Hobbit: An Unexpected Journey”) joining the ranks of previous “Apes” stars like Charlton Heston and Troy McClure. And, of course, there will be enough gun-wielding apes cruising around on horses to keep you glued to your seat for hours.
But here at Content Boost, we’re excited about this movie for the valuable content marketing lessons we can extract from it:
Brand survival: It’s a tough world for humans in “Dawn of the Planet of the Apes,” as they struggle to survive 10 years after the ALZ-113 virus caused the collapse of civilization. And as a marketer, you could be feeling that same struggle online as you try to compete with other companies for the attention of consumers. Building a robust blog and regularly posting content to social media will help spread brand awareness and create readership that translates directly into sales. Continue reading “Dawn of the Planet of Content Marketing”
There are 27 million pieces of content shared every day on social media networks.
That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.
Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:
Continue reading “There Are 27 Million Pieces of Content Shared Every Day”
Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading “Happy 4th of July! Gain Your Independence Back with Content Marketing”
The 2014 FIFA World Cup is well underway. Thousands have flocked to San Paulo, Brazil to cheer on their home team. From memorable upsets to unforgettable goals, the world’s largest sporting event has not disappointed fans or corporate sponsors. This year’s World Cup is expected to generate four billion dollars in total revenue for FIFA—66 percent more than the 2010’s tournament in South Africa.
The majority of the revenue will come from—yep, you guessed it—television (1.7 billion dollars) and marketing rights (1.35 billion dollars) from corporate partners such as Coca-Cola, Sony, Visa, and Hyundai. For these companies, it’s money well spent as the tournament draws a massive, passionate following from all over the globe. Successful campaigns have picked up on the emotional appeal that viewers have come to love. Continue reading “Content Marketing Scores in the 2014 FIFA World Cup”
For many players and fans, the Hall of Fame is baseball’s most sacred ground. Being inducted is the highest honor a ballplayer or someone involved with the game can achieve.
But the second highest honor? That’s probably being inducted into Monument Park, the New York Yankees’ version of the hallowed halls of Cooperstown. Sitting behind the center field wall of Yankee Stadium, Monument Park currently pays homage to 30 men.
When the 2014 season started, that number stood at 28. When it ends, it’ll stand at 32.
Continue reading “Expanding Monument Park: What Marketers Can Learn From the Yankees”
