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Do you Know the Length of Your Audience’s Attention Span?

The length of one’s attention has a lot to do with age. Think about it… if you give a 10 month old a red plastic block to play with, he will taste it, feel it, and even throw it. The block grabs his attention for a few minutes at least. If you give the same block to a 10 year old, however, he will just throw it at you within seconds!  Chances are the pre-teen already knows the texture, understand not to eat it and won’t give it a second thought.

Does the same hold true for adults?

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How to Bring Social to Your Business Model

Have you ever noticed that many of your favorite TV shows—especially reality-based ones—have a new reoccurring character each episode? Its name is Twitter. From regular series promoting show-specific hashtags to reality TV programs displaying live tweets, there are very few shows on prime-time television that have not made a main character out of Twitter. The Bachelorette, America’s Got Talent, Extreme Makeover Home Edition, So You Think You Can Dance… the list goes on and on.

twitter stream

We have become so accustomed to Twitter on TV – whether it’s  live Twitter streams at the bottom of the screen  or the redundant plea of TV hosts to follow or vote for contestants,  – that in just a few short years, this type of social behavior has become commonplace.

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What Are You Doing June 20? Join us for a Content Boost Webinar

No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.

This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.

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Content Marketing Lessons from Vince Vaughn’s The Internship

The-Intership-Movie-PosterEver wondered what it would be like to work for Google? There’s a movie for that!

In The Internship, Vince Vaughn and Owen Wilson play the type of slacker, manchild-types you’ve seen in dozens of films like Wedding Crashers, Old School, Hall Pass, etc. The twist this time around is that, despite being in their 40s and decidedly un-techy, the guys land internships at Google. Hilarity, presumably, ensues. Continue reading “Content Marketing Lessons from Vince Vaughn’s The Internship”

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Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

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Is Content Still King?

The saying has remained the same, the more content on your website the better. While this is still true the way we interpret this comment is changing. Gone are the days of pushing as much content to your website to ensure a higher ranking than your competitor. The focus is shifting to quality and not quantity. So what does this mean?

Content for SEO

Google likes authority websites when it is indexing accurate, up to date and credible content for the end user. Google has changed its algorithms in a way that it is smarter in the search results it delivers. It used to be true that the more content we dropped into our websites on a daily basis we would outrank our competitors based on the amount of content that is new.

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