Content Boost’s Marketing Seminar Heads to the Big Apple

IMG_1431As marketers, there is no richer experience than having meaningful dialogue with our industry counterparts. After all, just one quick conversation can give us the motivation to launch our next marketing campaign or encourage us to look at digital channels in a whole new light.

This very notion was on our minds when we conceptualized our first Content Boost Content Marketing Crash Course last December. Though we wanted to educate like-minded marketing professionals on the latest happenings in the industry—particularly content marketing happenings—we also wanted to create an open forum for all marketers to organically share their best tips and tricks. Our team was gratified that a group of busy marketers had the determination to spend a whole day listening to breakouts, participating in small group discussions and meeting one-on-one with our team. It shows just how much we crave insight into our craft and collaboration with our peers, especially in an eye-opening learning environment.

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Gen X Marketing: Don’t You Forget About Us

Generation XLately, it appears that most marketing content is geared towards millenials or even baby boomers. Although I’m sure they’re all perfectly nice people, it seems like Generation X—born between 1961 and 1981—has been relegated to second-class citizen status when it comes to product promotion.

I don’t only say that because I am approaching middle age (whatever that means) and feeling left out, but because I believe that much of what defines our popular culture today—such as rap music and ground-breaking TV series like “Breaking Bad,” “The Sopranos” and “Sex in the City”—is a product of my generation. Therefore, our absence from marketing content seems like an anomaly.

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Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading “Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein”

B2B Marketers: Stop Being So Boring

shutterstock_151959050Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading “B2B Marketers: Stop Being So Boring”

Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz

shutterstock_142997941Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz”

Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun

shutterstock_193439297Wendy’s, the popular fast food chain and creator of the beloved Frosty, is back at it again. The company recently launched a social media marketing campaign featuring Boyz II Men to promote its pretzel bun sandwiches. To some, this campaign may seem familiar, as Wendy’s launched a similar campaign last year in which pop singer and former 98 Degrees front man Nick Lachey sang tweets from fans about the chain’s pretzel bacon burger. Continue reading “Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun”

The Job of a Marketer: Always be Awake

shutterstock_161159720You know how accountants and financial planners see the world in numbers, formulas and percentages? Well, as a marketer, do you feel like you see the world in terms of strategy, brand tactics and messaging? You are not alone.

I have slowly started to come to the realization that the more I immerse myself in the marketing realm, the harder it is for me to turn off that marketing lens. For example, a simple TV commercial is no longer just a commercial. Rather, it’s a window for me to assess the company’s branding efforts and marketing strategy. Similarly, even a simple flyer that I receive in my mailbox or that I pass on the street cannot escape my marketing lens. I am evaluating the flyer on its font type, its verbiage and its originality. Simply put, the job of a marketer is to always be awake. To always be discerning. And to always be searching for the best campaign.

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Giving Certain Parts of Your Business a Social Media Voice

When it comes to your Twitter, Facebook and LinkedIn accounts, your gut reaction is to create several corporate accounts. So for example, if you are Dunkin Donuts your Twitter handle is @DunkinDonuts; if you are Walmart, your business Facebook page is simply Walmart. But have you ever thought about whether you can brand integral parts of your company—like your flagship offerings, company mascot or brand caricature?

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Hey Coca-Cola, Will You Go With Me to Prom?

Ah prom season. That beloved time of year when the smell of newly pressed tuxedos, overly-sequined dresses and high school desperation fills the air. That time of year in which moms and dads fork over large wads of cash for ostentatious limos and after parties. And, most importantly, that time marketers clamor for all year long.

That’s because prom season is a marketer’s dream. From the dress boutiques to the limousine companies to the airbrush tanners and makeup artists, marketers in almost every industry are trying to capitalize on the centuries-long tradition that is prom.

And why shouldn’t they? Teenagers are such a powerful group, influencing spending habits and store preferences. In fact, a recent survey from TRU Insights revealed that the purchasing power of teens—ages 12 to 19 years old—has reached $819 billion globally. Moreover, 81 percent of teenage girls recently reported that they are more likely to purchase something if their friend already has.

Prom season can be a marketer’s best date or worst nightmare; it all depends on how you try to capitalize on this iconic time of year.

shutterstock_85907128One company that has taken a wonderfully subtle approach to prom marketing is Coca-Cola. On May 29, the soft drink vendor posted a photo from an ‘80s prom. The caption—”Fun fact: in 20 years that Coke is the only thing that won’t look outdated in your prom picture.” Take a look by clicking here.

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