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A Tale of Two Companies and How Each Captured My Heart

Hi, my name is Allison Boccamazzo and I’m a Kate Spade addict. I’m a LUSH addict, too. I tried good and hard to give them up, but I just can’t. And so here I am, writing (yet again) about how amazing these companies’ customer service – and content marketing strategies – are. I swear to you that there’s no paid advertising going on here. This is just the simplistic power of content marketing coupled with superior customer service.

My relationship with these two companies escalated quickly and blissfully, like going out to dinner with a complete stranger on a sporadic Saturday night to falling head over heels by the time you reach the front door. In an effort to explain to you how to capture your customers’ hearts, I have to explain how these two companies consistently knock it out of the park for me. And, in turn, why I’m always willing to open my wallet for them.

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Why the Hospitality Industry Needs Content Marketing

hotelYou’d think the hospitality industry is far from suffering a dip in revenue (there’s always someone out there who needs a place to stay, right?), But apparently, the global hospitality industry is amidst a flux. According to Ernst and Young’s new “Global Hospitality Insights: Top Thoughts for 2013” report, the demand growth outpaced the industry’s supply growth for 2010, 2011 and 2012, and it’s expected to do just the same for 2013. There are clearly some very wide holes in this industry that need to be filled – especially if those invested want to see steadier growth and a healthier revenue stream.

The answer is just as clear: content marketing.

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From the Prehistoric Age to the Social Media Craze: Marketing Comparisons and Similarities

Imagine for a moment being a caveman in the prehistoric times. You’re creating cave paintings and sending out drum and smoke signals to effectively communicate or relay messages to your community or those around you. It could take days or weeks for your message to be properly relayed – if it gets relayed at all.

It’s almost unfathomable to think that at the time, these were the most sophisticated methods of communication available. Believe it or not, but today’s modern marketing methods still cling close to these prehistoric roots in some pretty notable ways. Of course, they can differ just the same, as depicted by an infographic from Optimal Targeting released today.

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Are the Right People in the Room for Your Content Marketing Pitch?

blog picIt might have just been minutes before Content Marketing World keynoter William Shatner took the stage to round out the three-day event, but one overarching message that Cisco’s Senior Marketing Manager Tim Washer shared with a packed room during his breakout really stuck. He advised marketers to make sure you have the right people in the room during creative meetings—and to keep naysayers out of initial brainstorming sessions. Continue reading “Are the Right People in the Room for Your Content Marketing Pitch?”

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LinkedIn: A Goldmine Filled with Quality Leads

Linkedin_ChocolatesWhen LinkedIn first launched in 2002, it was a small but mighty social media platform used by eager job seekers to connect with other like-minded professionals. Fast forward to today, however, and LinkedIn is the go-to social media vehicle for marketing and sales professionals. LinkedIn is no longer seen as Facebook’s “ugly step sister” but as a valuable tool for gathering quality leads and developing strong client relationships.  Continue reading “LinkedIn: A Goldmine Filled with Quality Leads”

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See You at Content Marketing World!

I’ve definitely caught the Content Marketing World bug. 10,000 miles above ground on the way to Cleveland for the content marketing event of the year, I can’t help but smile and think about all the awe-inspiring speeches I will hear later today—from actor and author William Shatner to Coca-Cola’s Global Creative Vision Manager Jonathan Mildenhall (you all know how I feel about Coke!) to the Hershey Company’s Senior Manager Martin Baker.

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Facebook’s New Search Tools could be the Extra Layer Content Marketers Need

I don’t know about you, but I’m enjoying the cooler weather this year. As a lover of the summer, I’m all about the warmth, and so I was shocked when I happily threw on a couple of extra layers this morning before running out the door. As any New Englander knows, when the weather begins to change, so must our lifestyles; the clothes we wear, the things we do and when we do them.

This got me thinking; the same principle can be applied to content marketers. When something begins to change, evolve or sophisticate, a marketer’s approach must change as well. Take, for example, Facebook’s two new search tools being released today.

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Content Marketing Quickly Emerging as the Heavy Weight Champion

In the right corner, coming in at 500 pounds and easily bench pressing Social Media, Blogging and eNewsletters, is Content Marketing. In the left corner, coming in at a measly 100 pounds with only Traditional Marketing and Print Publications in his corner, is Traditional Advertising.

Too harsh? Feeling bad for Traditional Advertising? You should. He doesn’t have a chance against Content Marketing, at least according to a recent infographic released by Marketo.

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Expert ITEXPO Panel Addresses Everything Content Marketing

Today may be the last day of ITEXPO Las Vegas 2013, but it’s undoubtedly the most exciting. Not only is Apple Co-founder Steve Wozniak addressing one of the most anticipated keynote speeches in ITEXPO history, but right before that, Content Boost took to the stage for a compelling content marketing panel (and offered attendees a delicious breakfast!)

The panel – moderated by our very own Director of Content Marketing, Carrie Schmelkin – brought together an esteemed group of long-time players in the content marketing space, including: Richard Williams, President, Connect2Communications; Mostafa Razzak, Founding Partner, JMR Worldwide; Ilissa Miller, CEO, IMPR; and Rich Tehrani, CEO, TMC.

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What You Need To Know About Using Social Media

Even if the thought of establishing a social media presence for your company frightens you, it’s time to bite the bullet and jump in.

The goal of business, after all, is to enhance relationships with customers, to bond with them. And that’s precisely what business social media accounts do.

So you’ve taken the plunge into the world of social media: What comes next?4703623633_672d9f52bd_o

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