social media – Page 15

07/23/2013

Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing

We feel for you, we do. It can be incredibly daunting to walk down the hall to the office to ask your boss to trust you when you say that your company needs to start a new initiative, head down another path, or launch a new product. You will undoubtedly be asked countless questions to figure out if your “gamble” is worth the bet and you will unequivocally be second guessing your proposal as the questions get fired.

But, if your idea is content marketing, hold your ground because here are three reasons your boss will say yes:

1. Your competitors are already doing it.

There is nothing worse than playing catch up… especially when it comes to business. But facts are facts and the content marketing ones don’t lie. Here’s an impressive one: 91 percent of B2B marketers are already leveraging content marketing to bolster their corporate identities. Continue reading “Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing”

07/17/2013

The (Unofficial) Ten Social Media Commandments for Content Marketers

We all have some set of rules that we abide by. For example, I would consider mine to be treating others kindly, being slow to speak and being quick to listen, among others. But before I get too philosophical, let’s take a look at ten lessons every content marketer should be zeroing in on, inspired by this recent post from Buffer (props!). I now present to you the (unofficial) ten social media commandments that every content marketer should be heeding:

Continue reading “The (Unofficial) Ten Social Media Commandments for Content Marketers”

07/17/2013

10 Things Never To Do On Social Media

Social media is a great way to promote your brand, but if you’re making these mistakes, you’re risking send all your hard work right down the drain.

It’s been a month since you’ve posted. The frequency of posts often depends on the social media platform, but as a general rule – post daily! If you know you’re going to have a hectic day and won’t have time to post, schedule your messages through services like HootSuite or TweetDeck .
You don’t’ respond to comments. Your followers took the time to reply to one of your comments or tag you in a post. Show them the same respect – reply to them, even if it’s simply a quick thank you.
Me, me, me. Everyone loves talking about themselves and their business, but not everyone loves to hear about it! Especially when it’s overly self-promotional.
You’ve paid for friends. You can find many sites out there offering to sell you hundreds or thousands of fans. Promise me you won’t do it. You’ll get low quality followers who don’t care about what you have to say and may not even be real people. Quality over quantity, friends. Continue reading “10 Things Never To Do On Social Media”

07/10/2013

Facebook Graph Search Has Arrived

You may have heard that Facebook has rolled out Graph Search early this week for all English-speaking users in the United States. So what’s Graph Search, you may be asking.

Graph Search adds dimension to your Facebook searches, allowing you to search in a more “natural” way. Want to know what restaurants your friends like in the area? Simply type in “Restaurants in Connecticut that my friends like.” Want to see older photos of your friends? Type “Photos of Jane Doe before 2009” into the search bar.

Continue reading “Facebook Graph Search Has Arrived”

07/08/2013

HBO’s ‘Girls’ as Content Marketers: Who Would You Be?

I’ve said it before and I’ll say it again: I’m a proud HBO addict. Every single Sunday night of the year is strictly set aside for curling up on the couch and watching one of my favorite HBO series, one of which is Girls. A relatively young series, Girls follows the life of four 20-something Brooklynites – Hannah, Jessa, Marnie and Shoshanna – as they confusingly navigate through life. Each character has chief characteristics that make her stand out and seem relatable to all of us – whether you have a bad case of the mid-20’s or are old enough to be these girls’ parent. This got me thinking…what would the foursome of Girls look like if they were all content marketers?

Continue reading “HBO’s ‘Girls’ as Content Marketers: Who Would You Be?”

07/03/2013

Survey Says Fortune 500, Inc. 500 Companies Increasingly Turning to Blogging

In case you needed more proof that your competitors are blogging—though the fact that 60 percent of companies already have a blog is often pretty riveting—here’s one more for you. Not only are most of your competitors blogging, but more and more of them are joining the cyber space conversation every day.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently released its 2012 study on the usage of social media in the fastest-growing corporations and found that blogging amongst the Inc. 500 companies in particular has jumped significantly. Specifically, in 2007, 19 percent of the most promising private companies were blogging. Fast forward to 2012 and that number has jumped to 44 percent (in 2011 the number was at 37 percent).

Continue reading “Survey Says Fortune 500, Inc. 500 Companies Increasingly Turning to Blogging”