10 Things Never To Do On Social Media

Social media is a great way to promote your brand, but if you’re making these mistakes, you’re risking send all your hard work right down the drain.

  • It’s been a month since you’ve posted. The frequency of posts often depends on the social media platform, but as a general rule – post daily! If you know you’re going to have a hectic day and won’t have time to post, schedule your messages through services like HootSuite or TweetDeck .
  • You don’t’ respond to comments. Your followers took the time to reply to one of your comments or tag you in a post. Show them the same respect – reply to them, even if it’s simply a quick thank you.
  • Me, me, me. Everyone loves talking about themselves and their business, but not everyone loves to hear about it! Especially when it’s overly self-promotional.
  • You’ve paid for friends. You can find many sites out there offering to sell you hundreds or thousands of fans. Promise me you won’t do it. You’ll get low quality followers who don’t care about what you have to say and may not even be real people. Quality over quantity, friends.
  • You’ve been a jerk. Play nice on social media. Even if someone makes a negative comment about your business, look at it as an opportunity for you to change their mind about your brand. Great social media customer service can make a world of difference in how customers view your business.
  • You’re on every social media platform. Look at which social networks are most appropriate for your target audience and focus on those. It’s far better to concentrate efforts into only the most appropriate platforms, and do them well.
  • Your branding is inconsistent across platforms. Your social media presence is an extension of your business and should reflect the heart of your brand. Try to keep the look, feel, and voice consistent across all channels.
  • You sound like a robot. Social media is a uniquely human environment. It allows you to connect with your followers on a more personal level and lets them see more of your brand’s personality. Don’t sound like a robot, sound like a real person.
  • You’re insensitive. There is something tragic in the news nearly every day. Don’t use tragedy to try to promote your own brand. You’ve seen it from several brands before, and the apologies that followed shortly after. Use your best judgment, and don’t use someone else’s misfortune for your own gain.
  • You don’t have a goal. Define your company goals with your team. What are you trying to accomplish by being involved in social media? Use this direction to help you create your voice, content, contests, etc.

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