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Three Reasons Why Your Content Isn’t Going Viral

shutterstock_225896623You’ve just spent weeks creating the best piece of content that’s ever been written. The headline is insanely witty, the graphics are great, the content is rich and you’re 100 percent sure that it’s going to go viral.

But it doesn’t…sigh.

Unfortunately, we all know how this feels—it stinks (to put it nicely). You put your blood, sweat and tears into creating an awesome piece of content only to have it fall flat. So, what gives? Well, it may be due to the fact that your content is lacking the following three things: Continue reading “Three Reasons Why Your Content Isn’t Going Viral”

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Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading “Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein”

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How Not to Fail at Content Marketing: Advice Backed by Research

shutterstock_187281707There’s no shortage of advice on the Web. Heck, you can Google just about anything from how to dress your cat to how to raise a chicken farm. At times, however, it can be hard to sift through all the noise to find real, applicable advice— especially when it comes to content marketing.

Let’s do a quick exercise. Open up a browser and navigate to your preferred search engine, then type in the phrase “how to be successful at content marketing.” How many search results did you get? Chances are you got around 6,240,000 results—or 6,240,000 different opinions. Continue reading “How Not to Fail at Content Marketing: Advice Backed by Research”

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9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading “9 Content Marketing ‘Hacks’ that Will Simplify Your Life”

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Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading “Is Your Blog Converting Your Consumers?”

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Top Content Marketing Mistakes Holding You Back

Eventige Blog 12014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power of social by unveiling a #lookup campaign, featuring children on live-action billboards who point every time a British Airways plane flies overhead.

But while a number of brands are enjoying immense content marketing success, the great majority is still lost in this new age of marketing. In fact, though 93 percent of B2B marketers use content marketing, only 42 percent of them feel they are effective, according to research by the Content Marketing Institute (CMI). The numbers are 90 percent and 34 percent, respectively, for B2C marketers.

Continue reading “Top Content Marketing Mistakes Holding You Back”

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20 Most Unforgettable Quotes from CMWorld 2014

shutterstock_140911936This past week, over 2,500 marketing and business leaders from over 50 countries descended into Cleveland for Content Marketing World 2014 for four days of information-laden educational sessions, keynotes and workshops, highlighting everything from content creation to social media to data-driven ROI.

I was lucky enough to sit in on some incredible sessions lead by today’s top influences, including Joe Pulizzi, Andrew Davis,  Jay Baer,  and Ann Hadley to name a few (Yes, I sadly had to leave to before Kevin Spacey’s closing keynote to catch my plane, but don’t worry, I stalked Twitter for his key sentiments!). Having listened to dozens of experts over the years, I’ve heard some pretty inspirational quotes and received some outstanding advice, but there’s something about CMWorld 2014 that reignited my “marketing fire.”

So I thought I would share with you 20 of the most unforgettable quotes from this year’s show in hopes of inspiring you: Continue reading “20 Most Unforgettable Quotes from CMWorld 2014”

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Forrester Dishes out Tips for Ushering Your New Product through the Launch Phase

Customers have made it more than clear that today, businesses exist in their domain. Today’s empowered customers have thrown a wrench into traditional selling schemes and, as a result, have made the new product market that much more difficult to break into. For instance, manufacturing strength, distribution power and information mastery are no longer considered competitive advantages, according to Forrester Research’s latest “Competitive Strategy In the Age of the Customer” report.

forrester Continue reading “Forrester Dishes out Tips for Ushering Your New Product through the Launch Phase”

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Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014

CaptureThis week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading “Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014”