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Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading “Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein”

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Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino

shutterstock_142997941Every marketing team has someone who always thinks outside the box. For Content Boost, that team member is Gerald Baldino. With an impressive writing background having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Gerald has helped numerous clients launch successful content marketing campaigns. His right-brain mentality and affinity for the written word has enabled him to take the least sexy topic and turn it into something exciting.

“I think there is an interesting angle to any story,” explains Gerald. “It’s just a matter of uncovering it. Sometimes that angle is easy to find, and sometimes you have to dig for it. But it’s always there.” Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino”

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I Love You, Warby Parker

Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.

WarbyParkerIf you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. Shipping is free and they give you a pre-paid box to return them when you’re done. If you find a pair you like, you simply send in your existing prescription and order them through the website. They’re only about $100 per pair, which includes the frames and lenses. Oh, and did I mention that for every pair you buy, Warby Parker shares a pair with someone in need?

Let me start with the beginning of my romance with Warby. I had just gotten brand new Coach glasses and a co-worker said to me, “Are those Warby Parker?” I had no idea who Warby Parker was, and when he mentioned that they sell incredibly inexpensive eyewear, I had immediately assumed that my $500 glasses looked cheap. Continue reading “I Love You, Warby Parker”

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6 Helpful Tips for Making Social Media Marketing a Success

social mediaWe all know businesses use a variety of social media platforms—such as Facebook, LinkedIn, Pinterest, Twitter, and Instagram— to engage with consumers. Some experience astounding results, while others not so much. Social media can be a huge asset to branding, but it’s easy to make mistakes if you don’t know what you’re doing. Follow the tips below to successfully steer your company’s social campaigns: Continue reading “6 Helpful Tips for Making Social Media Marketing a Success”

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Expedia’s #tbt Campaign Is a Lesson for All Marketers

Every Thursday, people across the Web take to social media networks to take part in #tbt, or Throwback Thursday, when they post old photos that usually blow their peers’ minds as they’re reminded of what Little Timmy looked like in the sixth grade.

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Seeking to capitalize on Throwback Thursday, Expedia, a travel company, recently partnered with 180LA to launch a #tbt-inspired campaign of its own called “Thrown Back Thursdays.” Seeking to recreate photos from the past, the new strategy calls for one of its lucky fans to be able to recreate a memory from the past—well sort of.

Continue reading “Expedia’s #tbt Campaign Is a Lesson for All Marketers”

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Will We See You in Vegas? Content Marketing Takes Center Stage

shutterstock_143009551For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!

Continue reading “Will We See You in Vegas? Content Marketing Takes Center Stage”

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With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’

shutterstock_98725346Here at the office, I am constantly chastised by my team for saying the following: Summer is almost over. And I don’t say it to be cruel. After the polar vortex last winter, I am hardly wishing for snow.

It’s just that as marketers, the fast-pace of the job keeps us on our toes, our fingers feverishly typing away on the keyboard and our carpal tunnel persistent. And, before we know it, June turns to July, July turns to August, and August turns to September, which starts fall. (See… I’m not that off in my thinking with how fast the weeks go).

Continue reading “With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’”

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The Biggest Social Media Disasters and How to Avoid Them

social mediaCompanies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness.  In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading “The Biggest Social Media Disasters and How to Avoid Them”