I once followed a blog religiously, checking it every day for fresh content. At first it was great; every afternoon I would check the blog for my daily dose of content, but then something awful happened. It was a typical day around noon when I normally checked by beloved blog, but this time there wasn’t a new post. I chocked it up to a one-time thing, but when I checked the next day and the next day—nothing new. I suddenly felt abandoned. Did this person forget about me, why weren’t they posting? Continue reading “Do Your Customers Have Abandonment Issues?”
A Picture Says a Thousand Words
I myself am a visual learner, who would rather look at pretty pictures than read a 1,000-plus word article—and I’m not alone. In fact, 65 percent of the population is comprised of visual learners and 40 percent of people respond better to visual information than plain text. For content marketers, this means marrying compelling content with eye-catching visuals.
Visual content garners big results as it not only helps catch the reader’s attention, but it also increases engagement and drives website traffic. Put yourself in your readers’ shoes and consider the following: would you rather read a press release full of text or a post with one or two eye-popping images?
Does Your Content Marketing Strategy Have the Edge?
Summer is almost over. There, I said it. I know it’s not what you wanted to hear this morning, but it’s the truth. So, what does this mean for you as a marketer? That you are running out of time to give that necessary push to your content marketing strategy for 2013.
Continue reading “Does Your Content Marketing Strategy Have the Edge?”
When it Comes to Posting, Timing is Everything
You’ve spent all afternoon hunched over your laptop creating “the greatest blog ever written,” but suddenly you realize that it’s 5 pm. Your eager to post your blog, but you’re not sure whether or not it’s the right time. Will it get lost in the cyber shuffle overnight? Can it wait till morning?
Maintaining an accurate posting schedule and learning when your audience is tuned in is the key to engagement success. After all, what good does it do if your audience never reads your emails, tweets, posts, or blogs?
With 347 new blogs posts, 684,478 Facebook shares, 100,000 tweets, 204,166,667 emails and 3,600 Instagram photos posted every minute, it’s not easy to get noticed. However, research shows that there is a right time and a wrong time to post.
Continue reading “When it Comes to Posting, Timing is Everything”
Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack
Let me start with this. If you haven’t been to Shake Shack, do yourself a favor and try it out. The menu even has options for your four-legged friend; what’s not to love? A favorite of many was Shake Shack’s crinkle-cut fries. But recently, the fries have been replaced with their fresh-cut counterpart.
Since Shake Shack came onto the scene back in 2004, it has been serving crinkle-cut fries to accompany the many burger and hotdog options. Recently, restaurant goers said that the chain could “do better,” which inspired Shake Shack to try out a new take on its traditional fries. In efforts to move away from frozen options and towards more wholesome products, Shake Shack made the decision to sell exclusively fresh-cut fries at its 20 U.S. locations.
Continue reading “Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack”
A Lesson on Composing the Perfect Tweet
By now you probably know the dos and don’ts of Twitter when it comes to your business account. Don’t tweet about politics, do make it fun, don’t abandon your followers and tweet often. But now that you’ve got the basics down, it’s time to take your tweets to the next level and really engage with your audience. After all, 36 percent of all marketers have found a customer via Twitter in 2013.
Today, the job of a social media marketer is no cake walk. There’s hashtags, penguins, hangouts, handles… you name it. Not only do you have to compile a compelling, out of this world campaign, but you have to do so in 140 characters or less.
All too often, marketers fall into the habit of firing random, uninspiring “me, me, me” tweets just for the sake of tweeting, which will undoubtedly get you labeled as a spammer, which let’s face it no one wants. Stop thinking like a salesman and think like a marketer.
To get you back on track—and thinking like the stellar marketer you are—here’s a lesson (or reminder) on how to compose the perfect tweet.
Blogging without Social Media is Essentially Futile
I can’t tell you how many times a day I find some of my most favorite blog entries from Twitter. In fact, I keep Twitter up all day long—canvassing the stream every few hours to catch the latest content marketing news and determining who I would like to engage with in cyberspace today. It’s completely addicting. I no longer have to go out to try to find the latest information about something that piques my interest; rather, that news comes to me.
Continue reading “Blogging without Social Media is Essentially Futile”
Follow Me Friday: Are You Following Your Industry’s Top Players?
Not only has Twitter become a powerful tool for lead generation and brand awareness, but it’s also become a hub for valuable information. Where else could you read about the latest Anthony Weiner scandal, a cat video gone viral and the turmoil in Syria all in one place?
As content marketers we are always looking for fresh, new ideas and a lot of our inspiration comes from Twitter. But this tactic isn’t just for us content explorers; it’s also a great tool for businesses.
Following the right accounts on Twitter is almost as important as composing the perfect tweet. For businesses, connecting with other industry players, trendsetters and dare we say it, competitors, is a great way stay ahead of the game, keep an eye on your competitors and see what customers are saying about your brand. Not only does this establish your company as a thought leader, but it also helps promote your brand awareness.
However, with 150 million worldwide active users and over 400 million tweets per day, this “tweet-tastic” platform can be overwhelming, especially for newbie’s. Let us walk you through some helpful strategies…
Continue reading “Follow Me Friday: Are You Following Your Industry’s Top Players?”
Can You Even Find Your Company’s Blog?
If a tree falls in a forest and no one is around to hear it, does it even make a sound?
The same could be said about your blogging platform. If you are creating the most compelling, awe-inspiring blog content—unquestionably putting your competitors to shame—but that copy is essentially hidden on your homepage, then does your blog even make a ripple in cyberspace? In short, the answer is no. Continue reading “Can You Even Find Your Company’s Blog?”
Companies Creating Holidays to Boost Content Marketing Strategy
I’m one of those people who treat magazines like a lengthy novel. When I check my mailbox for my monthly subscription, I spend hours glazing the pages looking for the latest fashion tips and life advice. Whether it’s Vanity Fair, Glamour or stealing a quick peek at the latest issue of Cosmopolitan, I love a good magazine.
Continue reading “Companies Creating Holidays to Boost Content Marketing Strategy”