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9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading “9 Content Marketing ‘Hacks’ that Will Simplify Your Life”

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Quick Social Media Reminders for the Small Business

social mediaBy now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden content marketing strategy, not to mention it holds the power to significantly increase return on investment. In fact, a new HootSuite infographic displaying the results of a recent LinkedIn study shows that 89 percent of small- to medium-sized businesses (SMBs) find social media to be effective for their content marketing strategy.

Continue reading “Quick Social Media Reminders for the Small Business”

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10 Things Never To Do On Social Media

Social media is a great way to promote your brand, but if you’re making these mistakes, you’re risking send all your hard work right down the drain.

  • It’s been a month since you’ve posted. The frequency of posts often depends on the social media platform, but as a general rule – post daily! If you know you’re going to have a hectic day and won’t have time to post, schedule your messages through services like HootSuite or TweetDeck .
  • You don’t’ respond to comments. Your followers took the time to reply to one of your comments or tag you in a post. Show them the same respect – reply to them, even if it’s simply a quick thank you.
  • Me, me, me. Everyone loves talking about themselves and their business, but not everyone loves to hear about it! Especially when it’s overly self-promotional.
  • You’ve paid for friends. You can find many sites out there offering to sell you hundreds or thousands of fans. Promise me you won’t do it. You’ll get low quality followers who don’t care about what you have to say and may not even be real people. Quality over quantity, friends. Continue reading “10 Things Never To Do On Social Media”
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ContentGems’ New Hootsuite Integration Will Skyrocket Your Content Marketing Capabilities

I love Twitter. It wasn’t love at first sight, but after getting to know the social platform better and, more importantly, understanding how it can optimize my content marketing agenda, it quickly stole my heart. However today, it’s not enough anymore to just follow people on Twitter. It’s not enough to follow Gartner if you’re in the tech space; you’re missing the mark if you’re only following Bobby Flay as an aspiring chef; and it just doesn’t cut it anymore to follow that top social media influencer or communications strategist as a content marketer.

contentContent marketers are being pushed now more than ever to proactively find exciting content and deliver this content to its target audience as quickly as possible. In other words, there’s always a way to further surpass standard practices to find those “diamonds in the rough” type of material. While Twitter is great to get you started, it’s certainly not an end-all solution. This is where platforms like Hootsuite come in.

I might just be addicted to Hootsuite. In my ever-filled tab bar throughout the day, Hootsuite’s infamous owl icon serves as my content marketing compass. It’s a directional guide of which I can always return to manage, organize and discover new content from those I’m following and keeping a close eye on.

Continue reading “ContentGems’ New Hootsuite Integration Will Skyrocket Your Content Marketing Capabilities”

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5 Free Tools to Help You Simplify Your Social Media Marketing

Having trouble monitoring your social media accounts? Have no fear; we’re here to help lay your troubles to rest. There are tons of social media management tools to make your life a little easier.  These are our favorite finds!

HootSuite – HootSuite organizes all of your Twitter, Facebook, LinkedIn, Google Plus, Foursquare, WordPress and MySpace accounts in one convenient place. One of the most useful parts of HootSuite is being able to schedule your posts. It will make your day much more efficient, trust me.

Hootsuite

Continue reading “5 Free Tools to Help You Simplify Your Social Media Marketing”