Your Content Marketing Mantra for Today – ‘Let it Be’

let it beOver time, we have shifted from traditional marketing campaigns (i.e. mail-ins, door-to-door and print advertisement) to a world filled with competitive online strategies. It’s no surprise this move to the digital realm has shaken up the brand strategies of many. In fact, when recently asked what their current biggest marketing challenge was, 43 percent of marketers noted that they struggle with differentiating themselves in the marketplace and 29 percent reported that they experience difficulty defining target audiences.

Today marks the 43rd anniversary of the Beatles’ final album release, “Let it Be.” So, if you’re facing some corporate branding roadblocks, consider these words of wisdom for getting your name in the minds of your online audience. When it comes to content marketing strategy, let it be…

  • Memorable: Take time to carefully craft your message, tone and wording so that it truly resonates with your customers.
  • Consistent: A company whose brand bounces from voice to voice or topic to topic means its customers will too. Establish your niche when it comes to your strategy, fine-tune your message and tone, then most importantly, maintain it to establish a solid customer community.
  • Targeted: Once you build this community, get the pulse of your customers, which means more than just collecting demographics. Find out what makes them tick, garners their responses and elicits their excitement. This ultimately takes a group of strangers and gels them into a community of followers who identify you as a thought leader.
  • Relevant: Once you’ve secured your following, it’s time to keep them there. Craft fresh, relevant content and identify the right marketing channels to share them through.

Companies have been playing the marketing game for years, looking to bolster brand awareness, become a thought leader in the space, boost website traffic and increase lead generation, among other goals. Many are playing, but there’s only one way to win – content marketing.

And, just like any competitive game or sport, content marketing requires time, serious planning and strong ongoing effort. It’s not an end-all for achieving your business objectives. Sure, content marketing requires creativity, but it far surpasses this to include skilled systems and proven processes. It’s a separate entity of your business that many execs simply don’t have the time to implement, manage or maintain.

Bottom line: When it comes to content marketing, let it be handled by professionals who know how to get the job done.

4 responses

  1. […] One of the most intriguing emails I received was one that had the following subject line: “Did we break up?” After opening the email, which was from one of my favorite retailers, I learned that the company was concerned because I had not bought anything in awhile; the customer services team was making sure our “relationship” was still in a good place. Picture the thousands upon thousands of customers who must have frantically opened that email, worried—for a split second—that their significant other was having doubts. Creativity at its best. […]

  2. […] Your Content Marketing Mantra for Today – ‘Let it Be’ ( […]

  3. […] Consistency matters. If it means spending an extra few hours each week to check your website and distributed marketing pieces for constancy, then do it. This applies to everything having to do with your brand—from your name to your offerings to your solutions to your products. […]

  4. Hey extremely good web site, the content material materials is written inside a easy but extremely efficient manner so even the newbie could comprehend and place these great suggestions to practise, I will be coming back to examine out your new publish, thanks again.

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