Yesterday, TMC CEO Rich Tehrani and I had the pleasure of spending our afternoon with marketing directors, CMOs, social media managers and a group of dedicated content producers for a Content Boost webinar titled “9 out of 10 Companies Leverage Content Marketing. Be in the 10% who do it Right.” If you were able to take the time out of your busy work day to listen in, we sincerely hope it was worth the pause from your normal work flow! And if you missed us yesterday we wanted to give you a quick recap of what we covered.
Thursday’s webinar pulled back the curtain on the new marketing landscape that is content marketing. We started with the basics, enlightening everyone about what exactly content marketing is—a comprehensive marketing strategy that involves creating and sharing relevant, customized, insightful copy, with the end goal of helping a company bolster brand awareness and drive profitability.
We then explained why 2013 is really the year of marketing from the fact that 91% of B2B marketers—including your competitors—already leverage content marketing strategies to the point that 54% of marketers plan to increase their content marketing spending in 2013 to the fact that 64% of marketers struggle to find time to produce enough content while 52% grapple with how to create engaging copy.
The biggest take away from the webinar? That marketers oftentimes fall guilty of making critical common content marketing mistakes—from embracing a siloed approach to marketing to being inconsistent to being too self-serving. If you missed our tips and tricks for how to avoid these marketing pitfalls, be sure to check out our archived version by clicking here.
And if you were able to gone us yesterday we would love to hear from you! Let us know how it went and what topics could help you in the future.