Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us.
Maybe for you it was affirming to not come to work on a Monday and instead setting out on a six-month European adventure—a journey about discovery, reflection and passion.
Or perhaps it was when you chose to uproot your life and move to San Francisco, one of the hottest technology areas, saying goodbye to your decades-long career as legal counsel at a massive retail company and hello to your new CTO position at the technology company of your dreams.
And for many of you, it’s probably your most recent decision to confidently immerse yourself in the content marketing landscape. It is not a decision you had to mull over; rather, it just made sense.
That’s because there is no better time than now to be in content marketing, as evidenced by the fact that 91 percent of B2B marketers are already employing content marketing strategies. I know, I know… pretty self-serving of me to point this out. After all, I am in the business of asking you to entrust your content marketing needs to me and my team. So let’s come at this from a different angle.
Ask yourself the following questions:
- Are you feeling overwhelmed at work? Grappling with how to do more with a smaller in-house team?
- Are you upset with Google? Did you work for months to secure your page one ranking only to lose it with the merciless Penguin 2.0 update?
- Do you find yourself reading more blogs, pursuing more social media sites, and sifting through more infographics and videos than ever before?
- Does your consumer/client base seem smarter than ever? More in-tune with what they want, how they are going to get it and what they are going to do if they can’t achieve their goals?
If you answered yes to any of these questions then you are the perfect candidate for employing a content marketing strategy. Here’s why you don’t have to overthink this tactic:
- Content has taken back its reign as King: If Penguin 2.0 taught us anything, it was that content is paramount when it comes to search engine optimization. And not just content—great content. Gone are the days of leveraging content farms and repurposing stories. Instead, there is a greater emphasis than ever before on quality content and consistent posting. Content is king and without it, you are not even in the running when it comes to search ranking.
- Budgets are tight: Your purse strings may have loosened a bit over the last year, but with unemployment still running high and health insurance costs through the roof, hiring a new employee can still be a grin-and-bear-it type of moment. Consider the following: an in-house content writer can cost you up to $117,000 a year (including his or her salary, taxes, health care costs and computer expenses). The search engine moguls are telling you to write more but they are not worrying about your bottom line. You know that you need to produce more but with your company not having much liquid cash these days, you need to find a smarter way to embrace content marketing.
- Integrated marketing is in, traditional marketing is out: Traditional approaches to marketing are coming up futile. Specifically, print advertisements, radio segments and direct mail are being pushed to the backburner, making room for infographics, webinars, podcasts and blogs. You can no longer get by with a siloed, traditional approach to marketing. Conversely, you need to be on the cutting-edge of marketing innovation—always one step ahead of your competition.
Feeling like content marketing might be your next best no-brainer? Stop over-thinking. Now’s the time to just do what feels right.