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Top Content Marketing Mistakes Holding You Back

Eventige Blog 12014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power of social by unveiling a #lookup campaign, featuring children on live-action billboards who point every time a British Airways plane flies overhead.

But while a number of brands are enjoying immense content marketing success, the great majority is still lost in this new age of marketing. In fact, though 93 percent of B2B marketers use content marketing, only 42 percent of them feel they are effective, according to research by the Content Marketing Institute (CMI). The numbers are 90 percent and 34 percent, respectively, for B2C marketers.

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More Blog Traffic Might Be Sitting Right Under Your Nose

If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. TrafficUnfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.

What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:

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20 Most Unforgettable Quotes from CMWorld 2014

shutterstock_140911936This past week, over 2,500 marketing and business leaders from over 50 countries descended into Cleveland for Content Marketing World 2014 for four days of information-laden educational sessions, keynotes and workshops, highlighting everything from content creation to social media to data-driven ROI.

I was lucky enough to sit in on some incredible sessions lead by today’s top influences, including Joe Pulizzi, Andrew Davis,  Jay Baer,  and Ann Hadley to name a few (Yes, I sadly had to leave to before Kevin Spacey’s closing keynote to catch my plane, but don’t worry, I stalked Twitter for his key sentiments!). Having listened to dozens of experts over the years, I’ve heard some pretty inspirational quotes and received some outstanding advice, but there’s something about CMWorld 2014 that reignited my “marketing fire.”

So I thought I would share with you 20 of the most unforgettable quotes from this year’s show in hopes of inspiring you: Continue reading “20 Most Unforgettable Quotes from CMWorld 2014”

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Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski

shutterstock_142997941When TMC decided to launch Content Boost, it knew it needed an experienced go-getter who wasn’t afraid of a challenge. So naturally the company turned to former journalist, marketer and TMC Web Editor Carrie Majewski, who’s worked with a variety of high-profile clients on branding strategy and copy creation from Sprint to Panasonic to AT&T.

As Content Boost’s Director of Content Marketing, Carrie is the muscle behind CB, helping manage brand and editorial strategy, foster client relationships and launch strategic partnerships. But Carrie isn’t your typical director. Continue reading “Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski”

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Tips for Staying in the Marketing Moment

A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.

One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.

thoughtful

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Forrester Dishes out Tips for Ushering Your New Product through the Launch Phase

Customers have made it more than clear that today, businesses exist in their domain. Today’s empowered customers have thrown a wrench into traditional selling schemes and, as a result, have made the new product market that much more difficult to break into. For instance, manufacturing strength, distribution power and information mastery are no longer considered competitive advantages, according to Forrester Research’s latest “Competitive Strategy In the Age of the Customer” report.

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A Look Back at Day One of CMWorld

CaptureContent Marketing World (CMWorld) officially kicked off today in style, with no shortage of orange apparel, cutting-edge keynote addresses, standing room only breakout sessions, and orange-themed finger food.

As a second-year participant, there were iconic moments that kept me on my feet all day. Specifically, I couldn’t wait to see Joe Pulizzi’s latest orange suit (it did not disappoint); I eagerly—err maybe aggressively—pushed my way through the throngs of people to get first row seats at the coveted breakout sessions; and I relished each and every networking event. Who knew you could so easily talk content strategy while grabbing grub at food trucks?

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Content Creation: A Marketer’s Double-Edged Sword

shutterstock_161159720We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress.

Content creation is just as confusing. While marketers know that content creation, especially in the form of SEO-driven pieces, is perhaps their most effective marketing tactic today it can also prove especially frustrating. In fact, according to a recent study from Ascend2, which polled 270 B2B marketing professionals around the world, almost 60 percent identified content creation as their most effective strategy. But still, 54 percent reported that it is an extremely difficult tactic to execute well.

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Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014

CaptureThis week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading “Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014”

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Designing for the Bottom Line

Carly Gusset  is the Communications Specialist at Eventige Media Group, a leading marketing & advertising agency based in NYC and partner of Content Boost.

Successful brands put life into their products. They understand design and tailor it for end user’s needs. Companies such as Apple and Coke, have an ability to capture the hearts of customers instilling respect and trust, whether it is a computer or soda.

Each stage in a brand’s life has an appropriate design and strategy for appealing to the consumer, in return defining a bottom line for a company. To understand how brands consistently deliver us with the latest products and raise revenue, one must understand their life cycle.  Continue reading “Designing for the Bottom Line”