The Future is Bright in 2015 For Content Marketers

shutterstock_241697203Am I the only crazy marketer out there who was actually dying to get back to work during the recent holiday season? Call me what you will but without schedules, deadlines and creative dialogue daily I get antsy. And if I have nowhere to be (like a dreamy beach vacation), I crave work.

I know you are trudging through a slew of emails and memos this week and that the last thing you need is another lengthy, information-laden message.

So I won’t keep you long; I promise.

First and foremost, on behalf of the Content Boost team, I want to wish all of you a very happy new year. It’s unbelievable that 2015 is already here. By now, 2014 already feels well in our rearview mirror but the fact is, as marketers, we most likely made magic happen last year. We had some extreme highlights—maybe you launched a new blog, maybe your webinars got a surge of attendees, or perhaps your social profiles got a whole lot more popular. We had some “aha” moments in the form of killer slogans and compelling web copy.

But we have more work to do.

With that in mind, here are three things to keep in mind with a new calendar year about to roll in:

  • In With the New: I won’t say out with the old because the “old” may be working. Instead I will encourage you to marry your existing content marketing tactics—like blogging and email marketing—with a new vehicle in 2015. Perhaps this is the year to try your hand at podcasting or digital magazines?
  • Strategize: There is nothing more satisfying than coming out of a productive strategy meeting with your team. We have a number of 2015 strategy hours lined up with clients in January to discuss their shifting demographics, upcoming marketing campaigns and 2015 road maps. So carve out some time for strategic planning in the New Year and let the creative juices flow. It’s amazing how inspired you will feel.
  • Post, Email, Socialize: The content you create can only drive leads, profit and awareness if you take the time to actually post it. In the coming weeks, clean out your inbox and start posting, emailing and socializing any marketing copy you have not yet shared. Get your words out there and let them start working for you!

Wishing you all the best that 2015 will bring!

 

Carrie-SDubbed a “Chatty Cathy” from the time she uttered her first word, Content Boost’s Director of Content Marketing Carrie Majewski (née Schmelkin) is nothing short of verbal. Her love of talking matured into love of writing which inevitably transformed into a love of marketing. Carrie is responsible for overseeing the cutting-edge content marketing beast that is Content Boost—managing brand and editorial strategy, fostering client relationships, identifying new revenue opportunities and striking strategic partnerships. Carrie has worked with a variety of high profile clients on branding and copy creation from Sprint to Panasonic to AT&T to Emerson Network Power. When she’s not busy wordsmithing and debating content marketing versus traditional marketing, you can find her working on her swag in a hip-hop dance class, clogging her DVR with “Friends” reruns and trying desperately to make it up past 9:30 pm on the weekends with her hubby. #OldSoul.

 

One response

  1. Michael Stevens | Reply

    C.C., Is there a source you can direct me to that will help me understand the term “content marketing” (vs. “traditional marketing”). The phrase is used so broadly…. It seems like anything could be content marketing with the exception of – what? – TV ads and billboards? Thanks!
    –Mike Stevens
    Content Creator (formerly freelance writer, lol)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: