I’ve visited your Web page. I’ve read your products and service descriptions, analyzed your “About” section and scanned your blog. Unfortunately, there’s something missing. There are no case studies detailing clear-cut examples of how your company has directly helped any of your customers.
As a result of this shortcoming, I’m left scratching my head wondering why this is (as I head to Google and start searching for competitors who can show me clear-cut evidence their products and services can produce the strong results they claim).
The good news is that your business is not alone in its lack of case studies. This is a problem I see all of the time on both B2B and B2C websites. It’s puzzling, too, considering that customer case studies and success stories are the third most influential type of asset in the purchasing process for customers in both large enterprises and small businesses. Case studies communicate that other businesses trust your company, and they also pique interest from similar prospects who could benefit from your company.
So, why is your website lacking comprehensive case studies? Perhaps it’s due to the following reasons:
You haven’t asked any customers: Chances are likely that many of your customers are raving about your solutions, and would love the opportunity to talk about how your company has helped them improve their bottom line or streamline their businesses processes. So make a list of potential customers, and don’t be shy about telling them that you want to feature them on your website. Try to find a customer with a lot of personality who will be engaging and willing to be a great advocate for your brand.
You don’t have the time or resources: Let’s face it: You can’t simply snap your fingers and produce a strong case study. First, you need to conduct an interview (which requires a fair amount of preparation), and then sit down to produce a professional article. With your busy schedule, it’s just not going to happen any time soon unless you clear a large chunk of time from your calendar. This is not a project that you want to rush, as it will live on your website and must also be approved by your customer. You’ll need to produce a professional product that you and your customer will be proud to showcase and socialize.
So, let’s make this process easy for you. All you have to do is pick out the customer that you want to feature, and our team of trained content marketing professionals will thoroughly research the company, conduct the interview and produce a new asset that will spell out a specific example as to how your company is a cut above other providers in its industry.
Click here to contact a representative from Content Boost and learn more information about how you can enhance your website with a compelling case study.
With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.