I’ve been practicing yoga for a few years now, but my recent discovery of aerial yoga has taken my love of Zen to a whole new, borderline obsessive, level. If you haven’t heard of aerial yoga, it’s essentially regular yoga but instead of downward dogging on your mat, you’re suspended, often upside down, on silks.
Continue reading “What Aerial Yoga Taught Me About Marketing”
Twitter recently opened up their analytics feature, previously only available to advertisers, to all users. Here’s your fair warning: it’s addictive.
This new feature shows your tweet activity, along with impressions, engagement and engagement rate for each individual post. What’s more, if you’d like more detail on a particular post, you can simply click on it to see the number of retweets, link clicks, replies, favorites, and a graph showing the days that the post saw the most activity. Wondering how your stats compare to the last 28-day period? It tells you that too.
Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.
If you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. Shipping is free and they give you a pre-paid box to return them when you’re done. If you find a pair you like, you simply send in your existing prescription and order them through the website. They’re only about $100 per pair, which includes the frames and lenses. Oh, and did I mention that for every pair you buy, Warby Parker shares a pair with someone in need?
Let me start with the beginning of my romance with Warby. I had just gotten brand new Coach glasses and a co-worker said to me, “Are those Warby Parker?” I had no idea who Warby Parker was, and when he mentioned that they sell incredibly inexpensive eyewear, I had immediately assumed that my $500 glasses looked cheap. Continue reading “I Love You, Warby Parker”
Snapchat, a photo and video sharing application, for business may not seem like the most natural fit at first glance, but hear me out. The company’s “My Story” feature may just change your mind.
The platform, which has a demographic made up of primarily 13 through 17 year olds, is known for its short messages that automatically delete after a certain number of seconds, pre-determined by the user. Think of a text message that automatically deletes five seconds or so after you open it. Kids and young adults have been latching onto the platform to share messages with their friends, and businesses are starting to slowly follow.
Continue reading “Jumpstarting Your Brand’s Snapchat Presence with ‘My Story’ Feature”
It’s easy to get caught up in the day-to-day routine of managing your social media accounts: overseeing campaigns, responding to customer questions, posting content…the list goes on. But as with anything, it’s necessary every so often to take a step back and get a 360-degree view of your efforts at large.
Continue reading “Is Your Brand Overdue for a Social Media Audit?”
Let me start with this. If you haven’t been to Shake Shack, do yourself a favor and try it out. The menu even has options for your four-legged friend; what’s not to love? A favorite of many was Shake Shack’s crinkle-cut fries. But recently, the fries have been replaced with their fresh-cut counterpart.
Since Shake Shack came onto the scene back in 2004, it has been serving crinkle-cut fries to accompany the many burger and hotdog options. Recently, restaurant goers said that the chain could “do better,” which inspired Shake Shack to try out a new take on its traditional fries. In efforts to move away from frozen options and towards more wholesome products, Shake Shack made the decision to sell exclusively fresh-cut fries at its 20 U.S. locations.
Continue reading “Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack”
You’ve read about it before in our post about a Taco Bell—that employees can get fired because of a social media post and it’s happened again. This time at a local NYC food truck. Chef Brendan O’Connor was let go last week for this tweet:
Continue reading “Getting Fired for a Tweet – What’s Your Company’s Social Media Policy?”
Text just not cutting it anymore to convey your message on Facebook? Well you’re in luck. Facebook has introduced photos to Facebook comments. The feature was originally available for personal accounts and has since been rolled out to brand Pages.
Continue reading “Photo Comments for Facebook Pages – Let the Fun Begin”
Social media is a great way to promote your brand, but if you’re making these mistakes, you’re risking send all your hard work right down the drain.
You may have heard that Facebook has rolled out Graph Search early this week for all English-speaking users in the United States. So what’s Graph Search, you may be asking.
Graph Search adds dimension to your Facebook searches, allowing you to search in a more “natural” way. Want to know what restaurants your friends like in the area? Simply type in “Restaurants in Connecticut that my friends like.” Want to see older photos of your friends? Type “Photos of Jane Doe before 2009” into the search bar.
