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Content Creation: A Marketer’s Double-Edged Sword

shutterstock_161159720We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress.

Content creation is just as confusing. While marketers know that content creation, especially in the form of SEO-driven pieces, is perhaps their most effective marketing tactic today it can also prove especially frustrating. In fact, according to a recent study from Ascend2, which polled 270 B2B marketing professionals around the world, almost 60 percent identified content creation as their most effective strategy. But still, 54 percent reported that it is an extremely difficult tactic to execute well.

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Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014

CaptureThis week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading “Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014”

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Content Boost Receives Better Business Bureau Accreditation

blue-seal-120-61-whitetxt-technologymarketingcorporation-87118529When I attended Market New York Expo earlier this year, I had the chance to meet with the New York chapter of the Better Business Bureau (BBB). I had always known about the BBB; I look for the seal on the websites of companies I hope to engage with as a consumer, I know that to become a BBB accredited business you have to uphold certain standards, and I understand that customers feel a certain degree of comfort when they know a potential vendor they are eyeing is BBB- accredited.

So as I was standing there talking to a BBB representative and it dawned on me: it was time to get Content Boost BBB accredited.

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This Summer’s Marketing Superlatives

shutterstock_112540055The sun is just about setting on summer, and that means marketers everywhere are reflecting on their advertising campaigns and looking ahead to fall. But before we welcome autumn, we here at Content Boost thought it would be fun to highlight three brands that we feel have made a big splash with their advertising campaigns over past few months.

Here are our picks:

Most ambitious: Pac Sun

California clothing company Pac Sun set out with a goal this summer to capture the “diverse, creative and optimistic” Golden State of Mind with its marketing campaign. The company travelled to 20 different cities across the U.S. and took photographs of each one. Then, it combined the original photographs the team took with images from across California, giving customers the opportunity to picture their city as if they were in California. The company then included the original images in 619 window displays across the country, using social media, online video and an online hub to engage with customers.

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Calling All Marketers: Are You in Need of Some REM Sleep?

shutterstock_179538596When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help fellow marketers and, as a marketer, many sleepless nights abound. There are so many questions that run through a marketer’s mind at any given time, such as:

  • Is my blogging platform suitably SEO-driven to reel in qualified leads and establish my thought leadership?
  • Do I feel good about my upcoming webinar topic? Will it garner enough registrants?
  • Are my inbound and outbound marketing strategies working well? Do they need a course correction?

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ITEXPO Las Vegas 2014 Wrap-Up

itexpo-logo-2014What a productive and inspiring week our Content Boost team just experienced at TMC’s ITEXPO 2014 in Las Vegas—the largest and longest-running B2B trade show, and your source for business technology innovation and trends. We were thrilled to be there and experience the scope of event offerings—from networking with leaders from multiple industries to gleaning the knowledge shared by executives from AARP, American Cancer Society, AT&T, iRobot, Schmooze and others. We hope you were there with us last week to gather insights into the information and communication technology market, attend educational workshops and hear all of the exciting keynote speakers. Continue reading “ITEXPO Las Vegas 2014 Wrap-Up”

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The “Ice Bucket Challenge” and What It Means for Marketers

By now, assuming that you’re on the Internet and have access to at least one social media account, you’ve heard of the “Ice Bucket Challenge” and likely seen at least one of your friends or acquaintances—if not 100—doing it. If not your friends, maybe you’ve at least seen a celebrity doing it.

So what is the Ice Bucket Challenge? And more importantly, why should you as a marketer care?

The Ice Bucket Challenge was started by a 29-year-old Boston College alum who was recently diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, and sought to raise both money and awareness for the ailment. For the challenge, participants pour a bucket of ice water on their heads, subsequently calling out other friends to participate via social media as well. Those who are called out must pour a bucket of ice over their heads or donate to the cause.

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A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

ITEXPO2

 

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Content Marketing’s Top 10 Commandments

pic812Content marketing is catching more and more attention from businesses that are looking for ways to bolster consumer engagement and improve sales. Despite the increasing buzz, however, confusion still abounds. How many times do I have to blog a day? Do I need a strategy before I get started? What’s the difference between content marketing and social media marketing?

If you’re wondering these same questions or if you’re simply just new to the content marketing game, take a look at our top 10 content marketing commandments to help guide you through your journey: Continue reading “Content Marketing’s Top 10 Commandments”