Content marketing began its explosion into the mainstream over the past decade or so, which means that unfortunately, some of America’s greatest minds were never able to try their hand at the strategy. For example, can you imagine the ingenuity that Ernest Hemingway or Thomas Edison would have brought to the space? Let’s take a look at five other historical powerhouses who could have made big waves in the content marketing sector:
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Under Armour’s ‘I Will What I Want’ Campaign: Please Sir, I Want Some More
“You lack the right feet, Achilles tendons, turnout, torso length and bust.”
“You have the wrong body for ballet.”
Confused with what I am talking about? Then check out the incredible video below.
Continue reading “Under Armour’s ‘I Will What I Want’ Campaign: Please Sir, I Want Some More”
Passive vs. Active Marketers: Which Are You?
We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.
We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?
Continue reading “Passive vs. Active Marketers: Which Are You?”
Will We See You at Our Dec. Content Marketing Crash Course?
Right around the time Content Boost started holding content marketing breakouts, keynotes and panels at various trade shows—including our very own ITEXPO events—we got asked the same question by many attendees: do we ever hold seminars or training courses throughout the year? The short answer was no, but the long answer was… not yet.
Quickly, we started to pick up on a very common trend in the industry: people did not want to have to wait until conferences or trade shows to receive best-in-class content marketing training. Perhaps more importantly, they didn’t want to have to pay hundreds and hundreds of dollars for one-off seminars. Instead, they wanted a way to stay current with the latest industry trends and strategies for improving upon their existing marketing efforts.
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Four Critical Pieces of a Flawless Product Launch
Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain.
To be sure, the stakes for a launch are high, which is why businesses need a detailed strategy to execute during a product’s infancy. Here are five essential components of a flawless product launch that can help you take the market by storm:
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Three Easy Ways to Repurpose Your Content
Repurposing content can be tricky. Do it right, and you can extend the shelf life of a great piece of content and reach a whole new audience. But do it wrong, and you could wind up sounding like a broken record.
Recycling content is all about taking an existing piece of work—whether it’s a case study, white paper, or blog post— and giving it new life. However, this is where marketers often get tripped up as repurposing content is an easy way to get on Google’s bad side and convince search engine “spiders” that you are engaging in black hat SEO when done wrong.
Below are three simple ways you can repurpose content: Continue reading “Three Easy Ways to Repurpose Your Content”
Tips for Staying in the Marketing Moment
A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.
One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.
Forrester Dishes out Tips for Ushering Your New Product through the Launch Phase
Customers have made it more than clear that today, businesses exist in their domain. Today’s empowered customers have thrown a wrench into traditional selling schemes and, as a result, have made the new product market that much more difficult to break into. For instance, manufacturing strength, distribution power and information mastery are no longer considered competitive advantages, according to Forrester Research’s latest “Competitive Strategy In the Age of the Customer” report.
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Designing for the Bottom Line
Carly Gusset is the Communications Specialist at Eventige Media Group, a leading marketing & advertising agency based in NYC and partner of Content Boost.
Successful brands put life into their products. They understand design and tailor it for end user’s needs. Companies such as Apple and Coke, have an ability to capture the hearts of customers instilling respect and trust, whether it is a computer or soda.
Each stage in a brand’s life has an appropriate design and strategy for appealing to the consumer, in return defining a bottom line for a company. To understand how brands consistently deliver us with the latest products and raise revenue, one must understand their life cycle. Continue reading “Designing for the Bottom Line”
I Love You, Warby Parker
Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.
If you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. Shipping is free and they give you a pre-paid box to return them when you’re done. If you find a pair you like, you simply send in your existing prescription and order them through the website. They’re only about $100 per pair, which includes the frames and lenses. Oh, and did I mention that for every pair you buy, Warby Parker shares a pair with someone in need?
Let me start with the beginning of my romance with Warby. I had just gotten brand new Coach glasses and a co-worker said to me, “Are those Warby Parker?” I had no idea who Warby Parker was, and when he mentioned that they sell incredibly inexpensive eyewear, I had immediately assumed that my $500 glasses looked cheap. Continue reading “I Love You, Warby Parker”