Social Media – Page 5

08/18/2014

A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

Continue reading “A Look Back at My First ITEXPO”

07/01/2014

Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?

It was so inconspicuous you could have missed it, particularly if you rarely post Facebook status updates or comb your newsfeed. It was such a minor change that even the most diehard users would not have taken notice.

But now the word is out: in early 2012, almost 700,000 users were randomly selected for a Facebook psychological experiment. The premise was simple. Facebook set out to alter the number of positive or negative posts users saw in their newsfeeds to see what effect this change had on the tone of the posts the recipients then wrote in their own status bars. Perhaps as one might expect, researchers found that moods were contagious: those who were inundated with a series of optimistic posts responded by sharing positivity of their own in their statuses while those who were saturated with negativity expressed the same dejection in their own posts.

Continue reading “Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?”

06/18/2014

Marketing ‘Without Walls’: Using Social Media to Engage Customers

On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.

The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading “Marketing ‘Without Walls’: Using Social Media to Engage Customers”