This week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading “Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014”
Designing for the Bottom Line
Carly Gusset is the Communications Specialist at Eventige Media Group, a leading marketing & advertising agency based in NYC and partner of Content Boost.
Successful brands put life into their products. They understand design and tailor it for end user’s needs. Companies such as Apple and Coke, have an ability to capture the hearts of customers instilling respect and trust, whether it is a computer or soda.
Each stage in a brand’s life has an appropriate design and strategy for appealing to the consumer, in return defining a bottom line for a company. To understand how brands consistently deliver us with the latest products and raise revenue, one must understand their life cycle. Continue reading “Designing for the Bottom Line”
Employee Spotlight: Five Minutes with Content Producer, Brooke Neuman
We often reminisce about the early days of Content Boost—in which a group of pioneer editors set out to feverishly grow the division. Content Producer Brooke Neuman was one of those pioneers. After working at TMC, CB’s parent company, as a copy editor, Brooke was cajoled (uh… bribed?) into becoming one of CB’s very first team members. Almost two years later, this veteran Content Producer has helped dozen of clients launch their content marketing strategies. Continue reading “Employee Spotlight: Five Minutes with Content Producer, Brooke Neuman”
Three Tips Marketers Can Learn from Fantasy Football
It’s that time of year again as friends and enemies gather around the draft table for yet another Fantasy Football season, where fans virtually pick NFL players and compete for a championship as pretend general managers. Continue reading “Three Tips Marketers Can Learn from Fantasy Football”
Twitter Analytics for All
Twitter recently opened up their analytics feature, previously only available to advertisers, to all users. Here’s your fair warning: it’s addictive.
This new feature shows your tweet activity, along with impressions, engagement and engagement rate for each individual post. What’s more, if you’d like more detail on a particular post, you can simply click on it to see the number of retweets, link clicks, replies, favorites, and a graph showing the days that the post saw the most activity. Wondering how your stats compare to the last 28-day period? It tells you that too.
Pros and Cons of Personalized Marketing: Take a Tip From Coke
Personalized marketing is one way to attract consumers to your brand—and Coke has grabbed a hold of the concept fairly literally with its latest marketing campaign. The beverage company has labeled bottles of its famous confectionary drink with 250 of the most popular names of today’s teens and millennials. The campaign, which hit U.S. shores in June, after getting its start in Australia in 2012, is titled “Share a Coke.” Continue reading “Pros and Cons of Personalized Marketing: Take a Tip From Coke”
Content Boost Receives Better Business Bureau Accreditation
When I attended Market New York Expo earlier this year, I had the chance to meet with the New York chapter of the Better Business Bureau (BBB). I had always known about the BBB; I look for the seal on the websites of companies I hope to engage with as a consumer, I know that to become a BBB accredited business you have to uphold certain standards, and I understand that customers feel a certain degree of comfort when they know a potential vendor they are eyeing is BBB- accredited.
So as I was standing there talking to a BBB representative and it dawned on me: it was time to get Content Boost BBB accredited.
Continue reading “Content Boost Receives Better Business Bureau Accreditation”
I Love You, Warby Parker
Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.
If you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. Shipping is free and they give you a pre-paid box to return them when you’re done. If you find a pair you like, you simply send in your existing prescription and order them through the website. They’re only about $100 per pair, which includes the frames and lenses. Oh, and did I mention that for every pair you buy, Warby Parker shares a pair with someone in need?
Let me start with the beginning of my romance with Warby. I had just gotten brand new Coach glasses and a co-worker said to me, “Are those Warby Parker?” I had no idea who Warby Parker was, and when he mentioned that they sell incredibly inexpensive eyewear, I had immediately assumed that my $500 glasses looked cheap. Continue reading “I Love You, Warby Parker”
This Summer’s Marketing Superlatives
The sun is just about setting on summer, and that means marketers everywhere are reflecting on their advertising campaigns and looking ahead to fall. But before we welcome autumn, we here at Content Boost thought it would be fun to highlight three brands that we feel have made a big splash with their advertising campaigns over past few months.
Here are our picks:
Most ambitious: Pac Sun
California clothing company Pac Sun set out with a goal this summer to capture the “diverse, creative and optimistic” Golden State of Mind with its marketing campaign. The company travelled to 20 different cities across the U.S. and took photographs of each one. Then, it combined the original photographs the team took with images from across California, giving customers the opportunity to picture their city as if they were in California. The company then included the original images in 619 window displays across the country, using social media, online video and an online hub to engage with customers.
Three Ways to Take Your Blogging Strategy From Lifeless to Lively
Is your blog traffic low? Are you struggling to catch the attention of readers? Blogging is an essential piece of the content marketing puzzle. However, it’s one of the most challenging aspects. Let’s face it; developing fresh, engaging content on a consistent basis can be enough to make your head spin. Nevertheless, it’s important to the success of your content marketing strategy.
So if you’re blogging strategy is stuck in a rut, don’t worry: we’re here to help. Below are three ways you can take your current strategy from lifeless to lively: Continue reading “Three Ways to Take Your Blogging Strategy From Lifeless to Lively”