It’s easy to get caught up in the day-to-day routine of managing your social media accounts: overseeing campaigns, responding to customer questions, posting content…the list goes on. But as with anything, it’s necessary every so often to take a step back and get a 360-degree view of your efforts at large.
Continue reading “Is Your Brand Overdue for a Social Media Audit?”
It’s a challenge to personalize content to meet the needs of your buyers. After all, no two consumers are alike. Luckily, however, technological advances—specifically marketing automation—make the process more manageable; you may just have to add a few new tools to complete the job. Continue reading “When it Comes to Personalization, Automation Can Help”
Every Thursday, people across the Web take to social media networks to take part in #tbt, or Throwback Thursday, when they post old photos that usually blow their peers’ minds as they’re reminded of what Little Timmy looked like in the sixth grade.
Seeking to capitalize on Throwback Thursday, Expedia, a travel company, recently partnered with 180LA to launch a #tbt-inspired campaign of its own called “Thrown Back Thursdays.” Seeking to recreate photos from the past, the new strategy calls for one of its lucky fans to be able to recreate a memory from the past—well sort of.
Continue reading “Expedia’s #tbt Campaign Is a Lesson for All Marketers”
Viva content marketing! Well, something like that.
The Content Boost team is once again heading to Las Vegas for ITEXPO West 2014, TMC’s biannual business technology event and we couldn’t be more excited!
For those who are planning to attend, this year’s conference and tradeshow event is going to be an exciting one full of collaborative breakout sessions, keynote speeches from the industry’s foremost thought leaders, and a sprawling tradeshow floor filled with exhibitors that’s sure to create networking opportunities.
Believe it or not, every blog has a personality. It’s hard to see this when you are posting content on a regular basis, but your readers will easily pick up on things that you might not notice.
Unfortunately, there are some habits that could be sucking the life out of your blog and dampening its overall effect on your brand image. Are you guilty of any of the following?
Providing too much personal information: Now don’t get me wrong, adding a little bit of personal information, like an anecdote about your day or a recent family outing gone awry, can help build a connection with readers if used sparingly. However, make sure to draw a firm line between your personal life and your professional blog. If you do add a personal touch to your blog, make sure it’s tasteful, positive and helps support the larger topic at hand. Avoid ranting and raving at all costs. Continue reading “Three Bad Habits That Are Killing Your Blog”
When I went to see Jon Favreau’s new movie “Chef” I never thought my mind would wander back to my internship here at Content Boost. Yet, I found myself in awe of the way “Chef” seamlessly incorporated social media marketing, demonstrating what a huge impact Twitter can have on businesses. Continue reading “The Movie “Chef” Dishes Out Some Hot Twitter Tips”
People enjoy following and engaging with their favorite brands on Twitter. And for us marketers, it’s part of the job to have Twitter open throughout the workday; it’s where we find inspiration for stories, content programs and engagement tactics. But what if you found out that you were among a sea of fake Twitter followers for a brand you personally love? And, even worse, what if you discovered that a brand you look towards as a leader for social media engagement was full of phony numbers? Continue reading “Target and Home Depot among Brands Busted with Fake Followers: Lessons Every Content Marketer Should Know”
In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.
Continue reading “Do You Really Want to Be a Thought Leader?”
For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!
Continue reading “Will We See You in Vegas? Content Marketing Takes Center Stage”
Are your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult.
The biggest reason why marketers fail at content marketing, however, is not because they can’t keep up with content. Rather, the challenge is creating content that’s actually engaging. In other words, marketers write like marketers: copy that’s grossly promotional, stale and, frankly, uninteresting. Continue reading “Why Content Marketers Need to be More Like Journalists”
