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Fashion Brands and Instagram: A Match Made in Marketing Heaven

instaBefore there was Facebook, Twitter or Instagram, fashion fanatics had to score a ticket to Fashion Week and sneak behind the forbidden curtains in hopes of getting a glimpse of their favorite designers. Today, however, is a different story. From Burberry to Micheal Kors to Bergdorfs, retail companies are giving customers an all-access pass into the world of design. And let me tell you, it’s even more fabulous than you imagined!

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Instragram Incorporates Video

Instagram revealed this week that it will be rolling out video to its users. As noted in a blog post:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now those stories have been missing from Instagram.

instagramvideoThe new video feature comes with thirteen filters which allow you to change the colors and feel of each video. The addition of video seems like a natural fit for Instagram, which focuses on everything visual. Businesses will now be able to share more interactive, behind-the-scenes moments and users are sure to download fun videos to share with their friends in short, 15 second clips.

With online video accounting for 50% of mobile traffic, it’s no wonder that social networks are jumping on the video train – and this number is predicted to grow to 55% by 2016. For businesses, this can mean huge marketing opportunity, especially when you factor in that 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

What kind of impact will video have on Instagram? When Vine was introduced to Twitter, it didn’t seem like as natural of a fit. I predict video being more widely accepted on Instagram.

How will you use video in your Instagram strategy? Let us know!

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Foursquare’s ‘Time Machine’: A Content Marketer’s New Best Friend

When the commanding forces of social and mobile combined – widely known as the “social revolution” – companies were pushed to accelerate content marketing strategies to further engage existing customers, to pique the interest of those uninterested and to keep their brand at the forefront of as many churning minds as possible.

Having said that, we’ve read countless articles jam-packed with pieces of advice about how Twitter, Facebook, LinkedIn, Pinterest and Instagram can help secure leads, increase traffic and establish companies as thought leaders in their respective spaces. I don’t know about you, but it’s all beginning to morph into one giant, redundant social marketing entity. Where’s the splash of uniqueness that keeps these words of wisdom fresh? That’s exactly what sparked the light bulb above my head when I caught wind of a new tool, Foursquare Time Machine.

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A Brand Above the Rest?

Here at Content Boost we are constantly lending our best tips and tricks to our clients, giving them the fuel they need for their engines to drive their content marketing strategies down unprecedented paths.  One tidbit we share often? Not only do you need to leverage social media, but you need to do so  wisely.

This can mean a few things. First, it can mean choosing the right platform to share your story. No, Twitter is not for everyone. Nor is Pinterest. The key is to determine your audience, figure out what social platforms they utilize and then adopt a social presence in these areas.

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Everything You Need to Know About Using Vine for Content Marketing – Part 2

In part one of this series, we discussed the basics of Vine and why it should play an integral role in your company’s content marketing strategy. However, knowing the history of this mobile video sharing app and what it is simply isn’t enough to augment sales, bolster brand awareness and secure leads.

Sure, it helps to know that Vine videos are four times more likely to be shared than branded online videos and that four days worth of YouTube videos are shared on Twitter every minute. But, in today’s image-centric and social media driven world, it is most vital to know how this critical tool can be leveraged to support your unique business objectives. Otherwise, these numbers have no meaning.

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Top Fashion Designers Make Content Marketing This Year’s Hottest Trend

Making it in the fashion world is no walk (or catwalk) in the park. In the words of supermodel Heidi Klum herself “One day you’re in and one day you’re out.” Most designers come from very humble beginnings, dreaming of that one big break that will catapult them into stardom and sold out shows during Paris Fashion Week.

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#Facebook Rolls Out Hashtags – How Can Your Business Take Advantage?

facebookhashtagFacebook has taken a page out of the Twitter/Instagram/Pinterest book and has introduced searchable hashtags to its platform. If you aren’t familiar with hashatags, they allow users to put the “#” symbol in front of a word or phrase in order to categorize it and make it easier for users of similar interests to find. The goal: to drive more engagement and conversation within the platform… and, of course, there is probably a revenue model in there for the social network.

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What Are You Doing June 20? Join us for a Content Boost Webinar

No matter where you are—CVS, a concert, work, a restaurant, or even a family function—there is one universal sentiment being expressed by everyone these days: There are simply not enough hours in the day to complete everything on our to-do lists.

This sentiment is perhaps no more true than in the workplace, an environment which has undoubtedly become more pressurized, stressful and demanding since the onset of the economic recession a few years ago. And that’s largely because we are all being forced to do more with less; forced to wear multiple hats; and forced to figure out how to cut corners while still delivering competitive, unprecedented offerings.

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Content Marketing and Flying Sushi

If you haven’t heard yet, YO! Sushi, a London-based chain, is setting the bar for virtually everyone on how to keep things fresh, exciting and innovative.

yo sushi

It isn’t uncommon for pioneers of a ground-breaking movement to feel that their efforts go to waste once the trend they carefully fostered becomes widespread. In doing so, some feel that a once a game-changing decision can become devalued after going mainstream. Think about it; the commercialization of grunge rock in the 90’s, the emergence of social media over the last decade, and the advent of the smartphone.

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