blogging – Page 3

02/03/2015

Top Dos and Don’ts of Content Syndication

Do you have a group of rock star bloggers writing valuable, interesting and share-worthy content for your company blog, but you still can’t seem to get the traffic you deserve? If you answered yes, then you might want to consider content syndication.

Let’s face it: Developing killer content is just half the battle. The other—more difficult and time consuming—half is getting people to actually read and engage with your content. Content syndication, or the process of republishing content that already exists on your site to a third-party site, is a great way to earn more visibility and expand your reach. Continue reading “Top Dos and Don’ts of Content Syndication”

01/19/2015

Content Boost Places in Top Quadrant in Clutch’s List of Top Content Marketing Vendors

2014 was a banner year for us at Content Boost. We grew our program considerably—introducing new content packages, signing on a number of big-name clients and becoming Better Business Bureau certified. We even got some extra icing on the cake when the Content Marketing Institute (CMI) awarded us an Honorable Mention for Best Blog Entry for the 2014 Content Marketing Awards for our blog titled, “Hey Coca-Cola, Will You Go With Me to Prom?”

But if this past month is any indication of what’s to come, 2015 is going to be truly game-changing. I am incredibly excited and humbled to announce that Content Boost has been named a “market leader” in Clutch Research’s “Top Content Marketing Companies” report, the highest spot on the leader’s quadrant.

Continue reading “Content Boost Places in Top Quadrant in Clutch’s List of Top Content Marketing Vendors”

01/12/2015

Google Analytics: Three Things You Can Do to Amplify Your Efforts

So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the game.

That means digging deeper into data to improve and fine-tune your strategy. In other words, taking a look at how your blog is performing (how many people are visiting your blog, clicking on certain pieces of content, etc.) to learn what you should do differently. After all, what’s the good of blogging if you’re unsure of how your strategy is performing? To get fully value out of any content strategy, you must extract key insights to make necessary changes and improvements. A go-to tool for doing so is Google Analytics. Continue reading “Google Analytics: Three Things You Can Do to Amplify Your Efforts”

01/05/2015

The Future is Bright in 2015 For Content Marketers

Am I the only crazy marketer out there who was actually dying to get back to work during the recent holiday season? Call me what you will but without schedules, deadlines and creative dialogue daily I get antsy. And if I have nowhere to be (like a dreamy beach vacation), I crave work.

I know you are trudging through a slew of emails and memos this week and that the last thing you need is another lengthy, information-laden message.

So I won’t keep you long; I promise.

Continue reading “The Future is Bright in 2015 For Content Marketers”

12/30/2014

Five Historical Figures Who Would Have Made Awesome Content Marketers

Content marketing began its explosion into the mainstream over the past decade or so, which means that unfortunately, some of America’s greatest minds were never able to try their hand at the strategy. For example, can you imagine the ingenuity that Ernest Hemingway or Thomas Edison would have brought to the space? Let’s take a look at five other historical powerhouses who could have made big waves in the content marketing sector:
Continue reading “Five Historical Figures Who Would Have Made Awesome Content Marketers”

12/22/2014

Three Content Marketing New Year’s Resolutions to Keep This Year

It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.

Continue reading “Three Content Marketing New Year’s Resolutions to Keep This Year”

11/21/2014

Are You New to Content Marketing? Stop By Our Content Marketing Crash Course, Dec. 4th

Chances are you’ve heard or read about the term “content marketing.” After all, almost every major news publication from Forbes to The Huffington Post has written about it and companies are increasingly investing in it. According to research from the Content Marketing Institute, 46 percent of businesses plan to increase their spend on content marketing, while 32 percent have already made a commitment to keep their budgets the same.

But what exactly is content marketing and how does it work? Continue reading “Are You New to Content Marketing? Stop By Our Content Marketing Crash Course, Dec. 4th”

11/10/2014

Will We See You at Our Dec. Content Marketing Crash Course?

From our content marketing keynote panel at ITEXPO in August

Right around the time Content Boost started holding content marketing breakouts, keynotes and panels at various trade shows—including our very own ITEXPO events—we got asked the same question by many attendees: do we ever hold seminars or training courses throughout the year? The short answer was no, but the long answer was… not yet.

Quickly, we started to pick up on a very common trend in the industry: people did not want to have to wait until conferences or trade shows to receive best-in-class content marketing training. Perhaps more importantly, they didn’t want to have to pay hundreds and hundreds of dollars for one-off seminars. Instead, they wanted a way to stay current with the latest industry trends and strategies for improving upon their existing marketing efforts.

Continue reading “Will We See You at Our Dec. Content Marketing Crash Course?”

10/08/2014

B2B Marketers: Stop Being So Boring

Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading “B2B Marketers: Stop Being So Boring”