content marketing

06/21/2013

Fashion Brands and Instagram: A Match Made in Marketing Heaven

Before there was Facebook, Twitter or Instagram, fashion fanatics had to score a ticket to Fashion Week and sneak behind the forbidden curtains in hopes of getting a glimpse of their favorite designers. Today, however, is a different story. From Burberry to Micheal Kors to Bergdorfs, retail companies are giving customers an all-access pass into the world of design. And let me tell you, it’s even more fabulous than you imagined!

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06/19/2013

Foursquare’s ‘Time Machine’: A Content Marketer’s New Best Friend

When the commanding forces of social and mobile combined – widely known as the “social revolution” – companies were pushed to accelerate content marketing strategies to further engage existing customers, to pique the interest of those uninterested and to keep their brand at the forefront of as many churning minds as possible.

Having said that, we’ve read countless articles jam-packed with pieces of advice about how Twitter, Facebook, LinkedIn, Pinterest and Instagram can help secure leads, increase traffic and establish companies as thought leaders in their respective spaces. I don’t know about you, but it’s all beginning to morph into one giant, redundant social marketing entity. Where’s the splash of uniqueness that keeps these words of wisdom fresh? That’s exactly what sparked the light bulb above my head when I caught wind of a new tool, Foursquare Time Machine.

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06/17/2013

Everything You Need to Know About Using Vine for Content Marketing – Part 2

In part one of this series, we discussed the basics of Vine and why it should play an integral role in your company’s content marketing strategy. However, knowing the history of this mobile video sharing app and what it is simply isn’t enough to augment sales, bolster brand awareness and secure leads.

Sure, it helps to know that Vine videos are four times more likely to be shared than branded online videos and that four days worth of YouTube videos are shared on Twitter every minute. But, in today’s image-centric and social media driven world, it is most vital to know how this critical tool can be leveraged to support your unique business objectives. Otherwise, these numbers have no meaning.

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06/14/2013

Content Marketing and Flying Sushi

If you haven’t heard yet, YO! Sushi, a London-based chain, is setting the bar for virtually everyone on how to keep things fresh, exciting and innovative.

It isn’t uncommon for pioneers of a ground-breaking movement to feel that their efforts go to waste once the trend they carefully fostered becomes widespread. In doing so, some feel that a once a game-changing decision can become devalued after going mainstream. Think about it; the commercialization of grunge rock in the 90’s, the emergence of social media over the last decade, and the advent of the smartphone.

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06/11/2013

What Kind of Content Marketer Should You Be?

We all have a pretty set list of qualities we look for in future employees: dependable, inquisitive, passionate, intelligent, professional, charismatic… the list goes on and on.

We sift through resumes, reading between the lines to figure out whether their previous work experience intimates that they are “A” team workers, go-getters, self-starters and team players. We dissect every word of their interview, wondering if they will fit nicely into our work culture, understand the nuances of our company offerings and become an integral member of the team.

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06/10/2013

Everything You Need to Know About Using Vine for Content Marketing – Part 1

Vine – a mobile app acquired by Twitter back in October 2012 – has quickly made its way into our social media schedules and hearts. Whether it’s being used to propose to your significant other (yes, it’s happened) or being leveraged by a business looking to broaden its social media horizons, the app has exploded since its initial release on January 24, 2013. In fact, in less than five months since being introduced to the public, Vine not only became the most used video-sharing application on the market, but also the number one most downloaded free app within the iOS App Store.
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06/06/2013

Dear New York Yankees, I Like You, But Please Leave Me Alone

May 12, May 26, and June 1. What do these days have in common?

They’re the only days since May 1 that I’ve not received an email from the New York Yankees informing me of super sweet deals in their virtual store, telling me who the Bombers are playing that day at the stadium or even informing me about an upcoming soccer match that’s set to take place on its luscious outfield grass.

Apparently the marketing minds at yankees.com realized those three days had elapsed without sending me any emails and countered by sending two emails many days since May 1. They even sent three—three—my way on June 3. Continue reading “Dear New York Yankees, I Like You, But Please Leave Me Alone”

06/05/2013

What Content Marketers Can Learn from Today’s Hottest Celebrities

I don’t know why, but I love talking and hearing about celebrities. Maybe that’s because they’re everywhere we look; whether magazine flipping, channel surfing or driving around, we constantly see their faces sprawled across pages, smiling onscreen or plastered on billboards. And chances are you’re just like me. In fact, I bet the headline of this blog reeled you right in without you even knowing why. Maybe it’s a liking born out of habit. Maybe we’re unaware of our secret addiction. Maybe we’ll never know.

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06/03/2013

Take a Cue from Cheerios in How to Handle Content Marketing Gone Wrong

If a picture is worth a thousand words, then a video is truly priceless. Or at least, because of the rising ubiquity of content marketing methods, it is.

Commercials are nothing new in the advertising foray (for some of us, they’ve been around as long as we can remember). In fact, some commercials are so wonderfully crafted that they remain ingrained in our memories forever. For example, Wendy’s 1984 “Where’s the Beef?” advertisement went on to become a widespread catchphrase in most of North America. And who can forget Apple’s iconic 1984 Super Bowl commercial, which introduced the Macintosh and made viewers swoon 25 years later? It is commercials like these that take brands and turn them into legends.

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Tag: content marketing