Everyone is a Journalist with Social Media

The recent tragedy in Boston has stirred up a lot of conversation over the past few weeks. As I was driving home last week, NPR brought up an interesting topic on its radio show, “All Things Considered.” The discussion was based around the fact that we now use Twitter as a breaking news source, which got me thinking…

Twitter was jammed with minute to minute updates, from snippets of conversation about the driving reasons for the unthinkable attack to information that Bob heard from Mary in the office. Twitter users were certainly staying informed, but were they receiving accurate information?

That part is debatable. If I was a betting kind of gal, I’d say that most tweets that went out that day and in the days following weren’t fact checked or confirmed; they were sent out as quickly as the information was received, leading to a lot of misinformation.

More and more users are turning to social media as a breaking news source. How do we know that the information we receive through Twitter or Facebook is correct? We don’t. How do we know that information received through traditional media is correct? We don’t. However, we can safely assume they will try to be as accurate as possible to maintain their credibility. Social media has, in the past few years, allowed everyone to act as a journalist to report on the latest breaking news. As for me, I think I’ll leave it to the professionals.

Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

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Debunking Content Marketing Falsehoods – Part One

Some of my favorite articles are those that expose commonly circulated fallacies and pull back the curtain to reveal the truth. For example…

The lie: Artificial sweeteners are safe sugar replacements. The truth: Studies have actually found that those who use artificial sweeteners are more likely to gain weight then those who consumer caloric sweeteners.

The lie: You should stretch before you exercise to avoid injury. The truth: Conversely, researchers have found that stretching before exercising can actually slow your body down, resulting in a five percent reduction of efficiency.

When ubiquitous “truths” are circulated and then subsequently debunked,  you are oftentimes left flabbergasted and befuddled—but then you realize that a world of possibilities opens up. After all, maybe you can start traipsing around in the cold with a wet head and not get sick. Perhaps your dog is not really as old as you think he is, as dogs do not age at seven years per one human year. And, maybe, just maybe,you can in fact have that ice cream sundae minutes before jumping into the pool.

content marketing strategyPerhaps no space has more misconceptions flying, however, than the content marketing one.  Marketers claim to know all the statistics and best practices for crafting a competitive content marketing strategy—numbers that often belie the potential of this new-age marketing technique and preconceived notions that often hamper success. Below, we unveil some of the biggest content marketing falsehoods. Continue reading “Debunking Content Marketing Falsehoods – Part One”

5 Free Tools to Help You Simplify Your Social Media Marketing

Having trouble monitoring your social media accounts? Have no fear; we’re here to help lay your troubles to rest. There are tons of social media management tools to make your life a little easier.  These are our favorite finds!

HootSuite – HootSuite organizes all of your Twitter, Facebook, LinkedIn, Google Plus, Foursquare, WordPress and MySpace accounts in one convenient place. One of the most useful parts of HootSuite is being able to schedule your posts. It will make your day much more efficient, trust me.


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3 Brands to Learn From on Social Media

Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.

Old Spice

Old Spice

You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.

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Marketing during Human Tragedy = Unthinkable Insensitivity

To say it’s been a tragic week for U.S. citizens, and even the billions around the world, is a gross understatement. The unfathomable events that transpired this week—from the very first explosion during the Boston Marathon, to the Texas fertilizer plant blast, to the still ongoing hunt for Dzhokhar A. Tsarnaev—have left us all without words.

Disbelief, Distraught, Empathy, Anger and Confusion have entered our world—from our local delis to our workplace to our neighborhoods. And all we can do is ask: “Why?”

Why does such evil exist in this world? Why has our universe become so recently shattered—not to forget the Batman movie shooting to the Sandy Hook massacre—making us afraid of even our own shadow? Why does it seem that acts of cruelty occur more frequently than acts of benevolence?

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How Do I Know Which Social Media Platforms are Right for Me?

So you’ve decided to get started on building your company’s social media presence – congrats! With new social media networks popping up all the time, it can be hard to determine which you want to be part of. By knowing what the major platforms are best utilized for, you can help make the most of your resources and take a giant step forward towards reaching your customers.


Twitter tends to resonate best with a B2C audience, but it also works quite well with the B2B world. Because posts are limited to 140 characters, it lends itself well to quick bursts of thought, starting conversations, and sharing links. If you are willing to put the time into posting on Twitter daily you will likely find an audience here.

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Power Up that Laptop; You’ve Got a Story to Tell

While this may come as no surprise, especially as someone who has made a career out of writing, I love everything related to the English language. I love the fact that a single word can inspire, energize, upset, anger and intrigue—sometimes all at once. I love that for every 10 people who read a book, you get 10 different opinions about the true themes and symbolism. I love how we share our stories about ourselves, our companies, and our passions through our writing—oftentimes meticulously massaging each word, caressing tone and losing ourselves in the process of wordsmithing.

So you can imagine how important I think it is for each company to have a section of their website dedicated to storytelling. The part of their website that gives customers, channel partners, stakeholders, investors and potential partners the first few chapters of a company’s novel.

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How Publishers Deal With Marketers Who Produce Content


If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.

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