I love when I am in the presence of a business executive who scoffs at the notion of incorporating social media into his/her corporate strategy.
“Social media is for teenagers,” they often say, convinced that the social networking world is full of narcissistic Generation Y-ers and Z-ers tweeting, Facebooking, pinning and Instagramming every inane sentiment, picture and fad.
You can imagine how their jaws drop when we at Content Boost inform these social media naysayers that in 2012, the average Facebook user was 41 years old, up from 38 years old in 2010. Moreover, in 2012, more than 65 percent of Facebook users were 35 plus years old.
You can picture how their eyes grow wide when we start rattling off statistics like the fact that:
- 67% of customers are more likely to buy from a brand they follow on Twitter
- 79% of individuals are more likely to recommend a brand they follow on Twitter
- 25% of social media users are more likely to find out about their brands on social media than any other vehicle
- 46% of Internet users worldwide interact with social media on a daily basis.
And, you can certainly understand how after watching this incredibly riveting video from Socialnomics, those who traditionally benched social media from the branding game are now asking Content Boost how to throw their hat in the ring.
The above video is produced by Socialnomics, a company founded by Erik Qualman to explain the concept of “world of mouth.” Qualman is known for his compelling social media video series, which couple incredibly addicting music with mind-boggling statistics to explain the “Social Media Revolution.” And, when presented with Qualman’s eye-opening social media statistics, even the most obstinate social media non-believer quickly becomes an advocate Here’s just a sampling of the most powerful figures:
- Social media has become the number one activity on the Web
- At 1 billion users, Facebook could be the third largest country in the world
- YouTube is the second largest search engine in the world
- The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad
- 90% of consumers trust peer recommendations, while only 14% trust advertisements
And, perhaps most importantly, 93% of marketers use social media for business.
So do yourself a favor. Do not be in that seven percent—the group letting the competition run away with the game. Don’t risk being that leading executive who says something as misguided as, “Corporations are not on social media.” They are. And your competition is always one tweet and Facebook post away from stealing your loyal customer base. Time to get in that ring and throw some knockouts.