Don’t Lose Out on Post-Christmas Sales: Optimize for Mobile

It’s Christmas night. Your family has passed out from all of the excitement, your gifts have all been unwrapped and there is nothing left to do but sit down with the remaining cookies and watch Ralphie shoot his eye out in “A Christmas Story” for the 10 millionth time.

Boxing_Day_at_the_Toronto_Eaton_CentreHere is a better plan: put down the plate of cookies, turn off the television and think about whether your business is prepared to handle the legions of shoppers that will be looking for holiday sales in just a few hours. Next to Black Friday, the day after Christmas is one of the busiest days of the year for shoppers. In order to find the best sales, consumers will be performing searches via mobile devices as they browse at home on the sofa or out around town.

In fact, the Mobile Marketing Association recently reported that 87 percent of all holiday purchases will be impacted by mobility. And if your business’s website is not optimized for mobile use, your company could be in jeopardy of losing out to competitors.

That’s because Google is taking mobility seriously. Now, Google factors in whether a website is mobile-friendly when ranking pages on its search engine. Google factors in the quality of a website’s content, as well as how easy it is to navigate over a smartphone or mobile device. Websites that take too long to load cannot process mobile flash and route users to a website’s home page will be ranked lower on the search engine.

Additionally, content that is too long will deter readers. The average attention span of a human is only eight seconds. That’s one second less than the attention span of a goldfish. Keep articles short and to the point, and your website will rank higher on Google. As a result, you will bring in more business the day after Christmas.