This week, it was revealed that Pinterest launched its first application programming interface (API), which enables brand partners to use real-time data from the social sharing platform to generate lists of the most-pinned items in their physical stores.
Continue reading “Pinterest’s New API Allows Brands to Take Content Marketing One Step Further”
This year’s holiday season lines up on the calendar so that it is six days shorter than usual. For consumers, being just a week shy of the regular holiday hustle may mean less stress and a quicker winter season; however, for retailers, this shortcoming represents the potential disturbance of their annual holiday profits. In fact, these six days could potentially cost retailers $1.5 billion in lost sales, according to a new survey commissioned by Adobe Digital Index.
Depending on your personal tastes and preferences, now could be either the worst or best time of the year to inhabit the seasonally unpredictable corner of the northeastern United States. I’m a part of the former group of people, as I love the summer and cannot stand the winter (while, it cannot be disputed that the first snowfall of the season is beautiful, that frosty feeling of goodness fades away just as quickly as it stirs within you).
Continue reading “Twelve Sunny Social Statistics to Warm Up Your Frigid Content Marketing Strategy”
Every holiday of the year essentially opens the floodgates for marketing madness – including the good, the bad and the very ugly. As children anxiously wait for night to fall so they can go door to door to collect their sweet treats, content marketers are gearing up to send out their holiday-inspired messages, which, as we all have witnessed year after year, either hit the nail directly on the head or completely miss the mark. The former is a fulfilling victory while the latter is awkward, unwanted and unrelatable.
Content marketing is all about creating unique, custom-tailored content – not content that stretches things too thin and, in doing so, makes readers question why it was created in the first place. Let’s take a look at some marketing ploys that are fresh off the press as we enjoy Halloween this year (a.k.a. eating way too many munchkins, candy and cookies that are sporadically spread around the office).
Continue reading “2013 Halloween Marketing Methods: The Amazing and the Plain Terrifying”
It’s always a good fight in the content marketing arena; in one corner we have the blog and in the other the eNewsletter; while video is getting prepped for the next round, the infographic is making its way into the boxing ring; meanwhile, whitepapers and case studies have been duking it out to no end. Between all of these messy matches, though, appears to be one consistent winner—one content marketing tactic that remains triumphant over all: social media.
Continue reading “New Content Marketing Study Reveals Astronomical Growth of LinkedIn”
Horror drama series The Walking Dead transports millions of viewers each week into a post-apocalyptic world seen through the eyes of a group of Southerner survivalists as they deal with flesh-eating “walkers.” The show is widely known and well-received for its portrayal of an exponentially disruptive second world – and how one group of strategic individuals makes it through day-by-day.
Continue reading “The Walking Dead: Content Marketing Edition”
Full disclosure: I’m only in season three of Breaking Bad.
There are a few times in a company’s existence – if any – where the stars align just so, inviting the pearly gates of content marketing heaven to thrust open and outpour a surge of selling genius upon those who lie in waiting. This doesn’t happen often; however, the rare – and extremely profitable – occurrence came to fruition for one very lucky Omaha, Neb.-based Cinnabon.
That’s right – the sickeningly sweet treat that all of us hate to admit we eat when we stop at the mall (don’t deny it) has hit the content marketing jackpot thanks to an offhand mention on AMC’s critically-acclaimed crime drama series, Breaking Bad.
Continue reading “Cinnabon, Breaking Bad and Pure Content Marketing Magic”
Whether you work for a large firm with an international customer base, an enterprise with multiple clients or a smaller company operating with a stricter budget, one thing remains true: the business of managing social media can easily get hairy. So, for every content marketer in the world, there should be a handy tool by his or her side. Continue reading “Top Three Social Tools Every Content Marketer Should Consider”
Hi, my name is Allison Boccamazzo and I’m a Kate Spade addict. I’m a LUSH addict, too. I tried good and hard to give them up, but I just can’t. And so here I am, writing (yet again) about how amazing these companies’ customer service – and content marketing strategies – are. I swear to you that there’s no paid advertising going on here. This is just the simplistic power of content marketing coupled with superior customer service.
My relationship with these two companies escalated quickly and blissfully, like going out to dinner with a complete stranger on a sporadic Saturday night to falling head over heels by the time you reach the front door. In an effort to explain to you how to capture your customers’ hearts, I have to explain how these two companies consistently knock it out of the park for me. And, in turn, why I’m always willing to open my wallet for them.
Continue reading “A Tale of Two Companies and How Each Captured My Heart”
I’m sure by now you’ve heard of the Internet phenomenon that has been the apple of Google Search’s eye over the last 24 hours. Of course, we’re talking about Horse ebooks. In a perplexing occurrence, Horse ebooks went from being barely recognized one day to sole obsession of the mass public the next – with myself included. And if you’re anything like me, you had – or perhaps still have – no clue as to what Horse ebooks even is.
Just so you’re no longer in the dark, Horse ebooks is a widely perceived spam Twitter account which was originally intended to promote ebooks. However, the ways in which the account did this were particularly unconventional and included odd –albeit amusing – non sequiturs. These non sequiturs (see below) were apparently an effort to evade spam detection, which results in the shutdown of an account. The account also tweeted multiple times per day – most of which receive hundreds of re-tweets and favorites.
