Gerald Baldino, Senior Content Producer

04/23/2014

If Your Blog Were a Refrigerator, What Would it Look Like?

Pouring mustard onto your hot dog should be one of the easiest things in life. Unfortunately, as “Good Eats” host Alton Brown pointed out in a recent YouTube post, it’s often a terrible process. Condiments tend to coagulate in the bottle, which makes it exhausting to squeeze them out. And since the bottles are bulky by design, storing them in a refrigerator rack is difficult, awkward and messy.

But as Brown proved, there is an easier way to organize your favorite condiments. By simply cutting off the top of an egg carton and storing the bottles top-down, you can solve both problems at once. All of the bottles can be kept in one place, and all of the liquid sits near the top which means easy access.

[youtube http://www.youtube.com/watch?v=dUig9IAwggM]

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04/09/2014

If Jack White can Produce an Album in One Day, You can Get Your Blog Moving Too

Fans of Grammy award-winning artist Jack White certainly know the man is prolific. White, who burst onto the music scene as the guitarist for the White Stripes back in 1999, is also known for his work with the Raconteurs and the Dead Weather. Now, White is launching a solo music career as well—and he is out to prove something else in the process: his creative speed.

On April 19, White will attempt to set the world record for the fastest recorded album ever. Sources indicate that White plans to record and release the title track of his album all in one day. In order to accomplish this, the song will be performed and transferred directly to acetate right in his Nashville, Tenn. studio, Third Man Records. Then, the tapes will be immediately sent down the road to United Record Pressing where they will be turned into 45s. The records will then be rushed back and will go on sale later in the day at Third Man.

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03/27/2014

What We Can Take Away from Facebook’s Oculus Rift Purchase

Right now, all the focus in the marketing world is on mobility, as the number of smartphones in use topped 1.4 billion in 2014. But everyone wants to know: What will come after mobile? This week, Facebook gave a strong indication of what’s coming down the pike next when it announced it acquired the Irvine, Calif.-based company Oculus Rift for $2 billion.

Oculus Rift, which makes an advanced virtual reality headset, is being hailed as the next major solution in the tech industry for its ability to literally transport users directly into a three-dimensionally rendered environment. Instead of staring at a screen, in other words, a user can be completely surrounded by it.

Right now, Oculus Rift is primarily a video game platform. But according to Facebook CEO Mark Zuckerberg, the platform has the potential to do a lot more than entertain. As Zuckerberg explained recently, Oculus Rift will transform the way that people learn, experience entertainment and communicate in the future.

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03/14/2014

Content Marketing Got Us to the Moon. What Can It Do for Your Brand?

If someone were to ask you how the U.S. first landed on the moon, your first response would probably be “in a rocket ship.” But did you know that it was actually content marketing that drummed up enough support from the American public to actually drive the initial lunar mission in the first place?

As “Marketing the Moon: The Selling of the Apollo Lunar Program” co-author David Meerman Scott explained in a recent Forbes interview, when President Kennedy first challenged the U.S. to put a man on the moon by the end of the decade in 1961, he faced an awesome task.

“Imagine convincing the American public to spend as much as four percent of the national budget in some years, to send twelve people to the surface of the moon,” Scott said. “It was a crazy thing to do and marketing got us there.”

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01/30/2014

This Winter, Grow Your Farm’s Brand Image with Content Marketing

Right now, farmers across the country are holed up inside preparing tillage equipment, sprayers and planters for the spring growing season. But with the downtime of winter, it’s the perfect time for farm managers to sit back and think about another topic that will be vital to success once it’s time to get back outside in the soil: brand image.

According to owner of Innovus Agra LLC Brett Oelke, brand image will have a direct impact on one of the most important factors of running a successful farm operation: your bottom line.

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01/20/2014

Time Out: Let’s Talk About Your Content Marketing Strategy

When the time comes for Kobe Bryant to hang up his uniform and retire, he will be on the fast track to the Basketball Hall of Fame. With five championship rings on his fingers, four All-Star game MVPs in 14 appearances, a record of 15 All-NBA selections and 12 All-Defensive team awards, Bryant has become a household name throughout the world. His brand is recognized everywhere from Los Angeles to Beijing.

You could imagine the shock, then, for Boston College students when but a few minutes into a recent lecture on how the NBA is a model for successful international marketing, the door to the class opened and in walked Bryant himself.

“It was surreal,” explained Professor Nick Nugent when about the experience.

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01/10/2014

Channel Your Inner Minuteman to Bounce Back Your Brand

I know it’s only January, but I’m already getting excited about college basketball—mainly because my Alma Mater, UMass, is currently holding down the number 19 spot in the nation. And after a victory over rival St. Joseph’s, all signs indicate that they could move up even further in the rankings.

In case you are unfamiliar with UMass basketball, there hasn’t been much to get excited about over the past 15 years. But this year, the Minutemen are carrying themselves a little bit differently. While there is still a long season to go, at 13-1 UMass is in a great spot and has re-established itself as a college basketball powerhouse. There is a pulse in the Mullins Center again, and it looks like UMass finally has what it takes to get a little mad when March basketball rolls around.

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12/24/2013

Don’t Lose Out on Post-Christmas Sales: Optimize for Mobile

It’s Christmas night. Your family has passed out from all of the excitement, your gifts have all been unwrapped and there is nothing left to do but sit down with the remaining cookies and watch Ralphie shoot his eye out in “A Christmas Story” for the 10 millionth time.

Here is a better plan: put down the plate of cookies, turn off the television and think about whether your business is prepared to handle the legions of shoppers that will be looking for holiday sales in just a few hours. Next to Black Friday, the day after Christmas is one of the busiest days of the year for shoppers. In order to find the best sales, consumers will be performing searches via mobile devices as they browse at home on the sofa or out around town.

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