I had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading “Warning: You Are Losing Sight of the Customer”
Google Analytics: Three Things You Can Do to Amplify Your Efforts
So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the game.
That means digging deeper into data to improve and fine-tune your strategy. In other words, taking a look at how your blog is performing (how many people are visiting your blog, clicking on certain pieces of content, etc.) to learn what you should do differently. After all, what’s the good of blogging if you’re unsure of how your strategy is performing? To get fully value out of any content strategy, you must extract key insights to make necessary changes and improvements. A go-to tool for doing so is Google Analytics. Continue reading “Google Analytics: Three Things You Can Do to Amplify Your Efforts”
The Future is Bright in 2015 For Content Marketers
Am I the only crazy marketer out there who was actually dying to get back to work during the recent holiday season? Call me what you will but without schedules, deadlines and creative dialogue daily I get antsy. And if I have nowhere to be (like a dreamy beach vacation), I crave work.
I know you are trudging through a slew of emails and memos this week and that the last thing you need is another lengthy, information-laden message.
So I won’t keep you long; I promise.
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Behind the Scenes of ‘How to Get Away with Murder’: Content Marketing Lessons From the Mega-Hit
Like many people, I tuned in this year to watch “How to Get Away with Murder” (HTGAWM), the newest brainchild of producer Shonda Rhimes (who created hit dramas like “Grey’s Anatomy and “Scandal”) and creator Peter Norwalk.
The show quickly became the year’s most promising new series; it was renewed for a second season and has already been nominated for a slew of awards. So what the heck does this have to do with content marketing? Let me tell you…
Three Content Marketing New Year’s Resolutions to Keep This Year
It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.
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Associated Podiatrists Addresses Patient Care at Content Boost’s Recent Event
While the Internet can be a valuable tool for people seeking medical advice, it can be taken too far—to the point of being harmful. This was one of the insights provided by Alison D. Croughan, DPM, at Content Boost’s first-ever Content Marketing Crash Course on December 4th. Continue reading “Associated Podiatrists Addresses Patient Care at Content Boost’s Recent Event”
The Top Five Social Media Blunders of 2014
Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. Here are five of the worst social mistakes of 2014:
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Content Marketing: Teach, Don’t Preach
I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading “Content Marketing: Teach, Don’t Preach”
Four Critical Pieces of a Flawless Product Launch
Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain.
To be sure, the stakes for a launch are high, which is why businesses need a detailed strategy to execute during a product’s infancy. Here are five essential components of a flawless product launch that can help you take the market by storm:
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What Aerial Yoga Taught Me About Marketing
I’ve been practicing yoga for a few years now, but my recent discovery of aerial yoga has taken my love of Zen to a whole new, borderline obsessive, level. If you haven’t heard of aerial yoga, it’s essentially regular yoga but instead of downward dogging on your mat, you’re suspended, often upside down, on silks.
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