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A Brand Above the Rest?

Here at Content Boost we are constantly lending our best tips and tricks to our clients, giving them the fuel they need for their engines to drive their content marketing strategies down unprecedented paths.  One tidbit we share often? Not only do you need to leverage social media, but you need to do so  wisely.

This can mean a few things. First, it can mean choosing the right platform to share your story. No, Twitter is not for everyone. Nor is Pinterest. The key is to determine your audience, figure out what social platforms they utilize and then adopt a social presence in these areas.

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#Facebook Rolls Out Hashtags – How Can Your Business Take Advantage?

facebookhashtagFacebook has taken a page out of the Twitter/Instagram/Pinterest book and has introduced searchable hashtags to its platform. If you aren’t familiar with hashatags, they allow users to put the “#” symbol in front of a word or phrase in order to categorize it and make it easier for users of similar interests to find. The goal: to drive more engagement and conversation within the platform… and, of course, there is probably a revenue model in there for the social network.

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Skittles Gets Interactive With Figurines

skittlesSkittles has a new ad out and it lets you smash grandma’s precious figurines. Let me rewind. The ad starts with grandma bringing a glass of water to what is presumably her grandson, Tommy. On the same table is a pink horse figurine who speaks in a British accent and tells Tommy to smash him for Skittles to come out. Of course, the grandson smashes the horse and enjoys a pile of the delicious treats. I have to admit, in every Skittles commercial the sound of the candy pouring onto the ground makes my mouth water. Does anyone else have a sudden craving for Skittles? Continue reading “Skittles Gets Interactive With Figurines”

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Don’t Forget The Sauce!

You have your shiny shoes on, crisp shirt freshly pressed, nice slacks and funky belt. She has on her silky dress, her shiny shoes and her swanky purse. You heard about a great new Italian restaurant owned by that famous TV chef and are anticipating experiencing what everyone is talking about. The talk of the town is their special; a must-have on the menu.  The critics have raved about it all week. As you walk up to the restaurant it is pulsing with energy.

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An Employee Licks a Stack of Tacos – How Should Taco Bell Respond?

You do what you can to make sure your brand is portrayed in a positive light. But when an employee photographs himself doing something he shouldn’t while on the job—and then shares via social media—there’s no “undo” button.

The latest Taco Bell controversy has raised flags and made most of us think twice before eating at the fast food restaurant chain. If you haven’t heard about it yet, this photo of a Taco Bell employee licking a stack of taco shells has gone viral:

TacoBell

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3 Tips to Keep Your Content Marketing and Social Media Strategy on Track

Social media and content marketing go together like peanut butter and jelly – they’re just better together. We spend loads of time and energy creating content that is valuable to our readers. So how do we ensure this content gets into the right hands? Social media can be a perfect solution.

Once you have content to share, it’s important to use this as efficiently and effectively as possible. What are the results? Better SEO, higher brand engagement, and increased brand awareness to name a few.

Here are some tips to stay on the right track with social media and content marketing:

  • Have a plan – this includes an editorial calendar for all content, a plan to execute your social media strategy, and a goal of what you’d like to accomplish.
  • Interact – social media is a perfect place to connect with others. Start a conversation, offer valuable content, create a poll, run a contest and make sure almost all of your social media posts encourage engagement. When you share your content, try to do so in a way that speaks to your audience, not at them.
  • Analyze – the only way to find out if your strategy is effective, and that’s to analyze. Not sure where to start? Try these 5 free tools. If something isn’t working, take a look at the quality of both your content and your social media strategy, modify and try again.

Need some more guidance when it comes to content marketing and social media? Contact the Content Boost team.

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Teens Starting Mass Exodus from Facebook, What this Means for Your Business

I recently read an article about how teens are increasingly leaving Facebook. Aside from the un-cool factor of their parents (and even grandparents) being on it, teens have also stated that it is becoming too much of a popularity contest and taking up too much time.

Explains 14-year-old Casey Schwartz in the article: “I’ll wake up in the morning and go on Facebook just … because. It’s not like I want to or I don’t. I just go on it. I’m, like, forced to. I don’t know why. I need to. Facebook takes up my whole life.”

Is it just a matter of time before Facebook becomes the new MySpace and begins to quickly plummet, or can Facebook regain its cool-factor?

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Are You Encouraging a Two-Way Dialogue with Your Stakeholders?

Have you visited SocialMedia Examiner yet? If you are in the digital marketing space and have not yet done so, do yourself a favor and pay the site a visit. The “guide to the social media jungle” covers a variety of pertinent topics for marketers, from Facebook to Twitter to Pinterest to LinkedIn to the more broad-speaking “How on Earth do I weave social media into my content marketing strategy?”

Today’s top post, titled “26 Ways to Create Engaging Content” by Debbie Hemley could not be more dead on. Hemley explores the chief strategies for getting readers to engage with your copy—from injecting timely data to identifying keywords for optimization purposes to honing content objectives. My personal favorite? Encouraging a two-way conversation.

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A “Pin” Says A Thousand Words

When Pinterest exploded onto the scene a few short years ago, users instantly became hooked – I know I did. I submitted my request to join and eagerly waited for the confirmation to hit my inbox. I was, and still am, easily sucked into the site for longer periods of time than I’d like to admit.

The premise of the site is quite simple: you “pin” images you like from other sites —from tablets to wedding dresses to sporting equipment—to have a central location of items you want to revisit for later use. You can also re-pin images that other users have posted and follow other users. So why has the site seen so much popularity and growth over the last few years?

Pinterest Continue reading “A “Pin” Says A Thousand Words”