Content Boost – Page 3

10/31/2014

Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing

I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone’s eyes lit up when he took the stage, of attendees furiously trying to jot down every content marketing tidbit he shared, and of the electricity in the air—which was surpassed only by Joe’s own magnetism.

So, imagine my excitement when I was able to lock down some time with this renowned marketing guru to get his 2 cents on the latest happenings in the content marketing space (no Joe, I am not trying to butter you up!). After all, any insight I can gain from other industry thought leaders is a gift I can bring back to our clients. Our job at Content Boost is simple: We will always be your eyes and ears in the content marketing space, bringing any insight, tools, techniques and tactics to you so that together we can implement them in your organization.

Therefore, a number of the questions I asked Joe are one’s you ask me every day. Here’s a look at some of the highlights of our conversation:

Continue reading “Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing”

10/24/2014

The Going’s Getting Tougher for Content Marketers

It’s almost time to update our recent compilation of content marketing statistics from around the Web—which means I’ve been busy scanning the most recent reports looking for new and relevant information to include in our autumn edition.

It was while I was browsing through the Content Marketing Institute’s (CMI) fifth annual Benchmark Report that I noticed something interesting. Despite the fact that content marketing is well past its nascent stage, content marketers are still getting caught up with the same challenges year-over-year, which is cause for concern.

Consider the fact that in 2013, CMI reported that 52 percent of marketers were struggling to produce the kind of content that engages. This number dipped to 47 percent last year, which was an improvement. But this year, it increased to 54 percent. The same can be said for overcoming the challenge of producing a variety of content, which dropped last year, but is now more of an issue than it was in 2013, as 42 percent of marketers are struggling in this regard.

By and large, the most startling statistic is the fact that last year, only 33 percent of marketers reported that measuring content effectiveness was a top challenge. But according to the 2015 report, this is now a problem for 49 percent of marketers.

It’s worth it to stop and ask whether your organization is actually improving annually, or if it’s merely dragging its feet. If your organization is experiencing the same issues year after year, it’s okay to ask for help. Continue reading “The Going’s Getting Tougher for Content Marketers”

10/02/2014

Is Your Blog Converting Your Consumers?

There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading “Is Your Blog Converting Your Consumers?”

10/02/2014

Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino

Every marketing team has someone who always thinks outside the box. For Content Boost, that team member is Gerald Baldino. With an impressive writing background having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Gerald has helped numerous clients launch successful content marketing campaigns. His right-brain mentality and affinity for the written word has enabled him to take the least sexy topic and turn it into something exciting.

“I think there is an interesting angle to any story,” explains Gerald. “It’s just a matter of uncovering it. Sometimes that angle is easy to find, and sometimes you have to dig for it. But it’s always there.” Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino”

09/30/2014

Four Critical Pieces of a Flawless Product Launch

Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain.

To be sure, the stakes for a launch are high, which is why businesses need a detailed strategy to execute during a product’s infancy. Here are five essential components of a flawless product launch that can help you take the market by storm:

Continue reading “Four Critical Pieces of a Flawless Product Launch”

09/25/2014

Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz

Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz”

09/24/2014

20 Sure-Fire Signs You’re a Content Marketer

This past weekend I was out to dinner with some friends when the topic of work came up. After explaining a typical day in the life of a content marketer, my non-marketing friend turned to me and said “Oh, so you write for a living?” Immediately two thoughts came to mind: I need to get smarter friends and I should blog about this exact moment.

Content marketers are a rare breed in that we’re a fourth journalist, two-thirds marketer, one-tenth planner, one-eighth creative thinkers… Did I get the math right? I didn’t say we were mathematicians. We possess the traits of a journalist in that we’re inherently curious and passionate about writing, but we’re also strategic thinkers and metrics-driven like marketers and planners. Continue reading “20 Sure-Fire Signs You’re a Content Marketer”

09/18/2014

Employee Spotlight: Five Minutes with Managing Content Producer, Allison Boccamazzo

Organized, personable and diligent are three words that best describe Content Boost’s Managing Content Producer, Allison Boccamazzo. If you see a bunch of to-do lists on a desk you know Allison is not far.

As a former TMC Web Editor, Allison was welcomed into the CB family as one its very first Content Producers. Shortly after, she was promoted to Managing Content Producer in which she’s now responsible for managing CB’s team of (vivacious) editors. Continue reading “Employee Spotlight: Five Minutes with Managing Content Producer, Allison Boccamazzo”

09/11/2014

Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski

When TMC decided to launch Content Boost, it knew it needed an experienced go-getter who wasn’t afraid of a challenge. So naturally the company turned to former journalist, marketer and TMC Web Editor Carrie Majewski, who’s worked with a variety of high-profile clients on branding strategy and copy creation from Sprint to Panasonic to AT&T.

As Content Boost’s Director of Content Marketing, Carrie is the muscle behind CB, helping manage brand and editorial strategy, foster client relationships and launch strategic partnerships. But Carrie isn’t your typical director. Continue reading “Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski”