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Content Creation: A Marketer’s Double-Edged Sword

shutterstock_161159720We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress.

Content creation is just as confusing. While marketers know that content creation, especially in the form of SEO-driven pieces, is perhaps their most effective marketing tactic today it can also prove especially frustrating. In fact, according to a recent study from Ascend2, which polled 270 B2B marketing professionals around the world, almost 60 percent identified content creation as their most effective strategy. But still, 54 percent reported that it is an extremely difficult tactic to execute well.

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Will We See You in Vegas? Content Marketing Takes Center Stage

shutterstock_143009551For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!

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Content Boost’s ‘Journey to 300 New Subscribers in 60 Days’

first-placeFor marketers, the summer is anything but relaxing. With the bustling tradeshow season well underway and 20 other projects on your plate, your blog might be feeling a little neglected. Luck for you, Content Boost has the solution to your problem. We are excited to announce our latest contest “Journey to 300 New Subscribers in 60 Days.” We are giving everyone a chance to win THREE free blogs written by our expert in-house editors—yes free! Continue reading “Content Boost’s ‘Journey to 300 New Subscribers in 60 Days’”

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Three Ways to Stay Current with Content Marketing

shutterstock_171929309There are specific moments in time in which it’s evident that we are on the brink of a massive transformation—and that the best is really yet to come. It came over a century ago when the Wright brothers developed the first flying machine, a fundamental breakthrough that made overseas travel a reality. It came again late in the 20th century with the unveiling of the IBM 5100, the first commercially available portable computer that gave way to the surge of laptops, tablets and smart devices. And it is happening now with the proliferation of content marketing: traditional marketing practices are becoming obsolete as avant-garde content marketing strategies become ubiquitous.

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5-Step Guide to Creating a Killer eNewsletter

zeimusu_Thumbtack_note_emailIs your eNewsletter in desperate need of a face lift? Are your open and click through rates plummeting? Don’t worry, you’re not alone. While email newsletters are considered one of the most popular marketing tactics, they are often the hardest to get right. Below is a quick five-step guide to creating a killer eNewsletter that engages, nurtures, and converts—as well as some tips that we at Content Boost use when crafting our very own. Continue reading “5-Step Guide to Creating a Killer eNewsletter”

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The Beauty of Content Marketing? Everybody has a Story to Tell

Before I entered the wonderful world of content marketing, I worked for Golf Digest Magazine, perhaps the most prestigious golf publication in the world. As a golf-lover, it was a job I enjoyed thoroughly and it was a job that was also highly educational.

Story

Perhaps the most surprising and significant lesson I learned during that time was how important it is for amateur players to play with equipment custom fitted to their swing specifications. Many weekend hackers mistakenly believe that custom clubs are only beneficial for professionals when, in fact, nothing could be further from the truth.

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Five Desk Feng-Shui Tips to Bring Out the Real Marketer in You

I particularly love the Monday morning Twitter stream. From the excessive #DeathToMondays tweets to the downtrodden posts lamenting the arrival of another week , Monday’s Twitter feed can be filled with some of the most slapstick, engaging posts of the work week. This morning, I was pleasantly greeted by a great picture by TollFreeForwarding (did I mention I love pictures on Twitter?). Check it out:

Capture

And it got me thinking how the littlest changes we make on a Monday—like completing a first draft in 15 minutes and accepting that it may not be your best—can be a real game-changer in the business world. So when Monday hits next week, why not take a few minutes to Feng-Shui your desk to bring out the A-marketer in you?

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ITEXPO is Around the Corner: Do You Have a Story to Tell?

shutterstock_143009551Every year, the weeks leading up to TMC’s ITEXPO event, one of the largest business technology conferences, feel a bit like the weeks leading up to the first day of school.  The excitement is palpable, the nervous energy is at an all-time high and everyone is wondering, “How will the first few days go?”

That’s because whether you are a sponsor, exhibitor, speaker or participant, you understand—as is the case with any trade show—that your time at the convention is valuable. You understand that every second spent on the trade show floor and in a session are crucial seconds spent away from your home office. Simply put, you understand that you need to make every minute count.

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You Bring Yourself, We’ll Bring the Eggs: Join us for a Content Marketing Breakfast at ITEXPO

It’s almost wheels up for our team here at Content Boost as in just a few days we are headed to Las Vegas for ITEXPO West 2013, the world’s leading business technology event sponsored by TMC taking place Aug. 26-29. The excitement is palpable; the energy undeniable. In just a few days, we will have the pleasure of meeting with so many of our clients and spreading the word about the importance of content marketing.

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How to Bring Social to Your Business Model

Have you ever noticed that many of your favorite TV shows—especially reality-based ones—have a new reoccurring character each episode? Its name is Twitter. From regular series promoting show-specific hashtags to reality TV programs displaying live tweets, there are very few shows on prime-time television that have not made a main character out of Twitter. The Bachelorette, America’s Got Talent, Extreme Makeover Home Edition, So You Think You Can Dance… the list goes on and on.

twitter stream

We have become so accustomed to Twitter on TV – whether it’s  live Twitter streams at the bottom of the screen  or the redundant plea of TV hosts to follow or vote for contestants,  – that in just a few short years, this type of social behavior has become commonplace.

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