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Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing

I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone’s eyes lit up when he took the stage, of attendees furiously trying to jot down every content marketing tidbit he shared, and of the electricity in the air—which was surpassed only by Joe’s own magnetism.

IMG_5329So, imagine my excitement when I was able to lock down some time with this renowned marketing guru to get his 2 cents on the latest happenings in the content marketing space (no Joe, I am not trying to butter you up!). After all, any insight I can gain from other industry thought leaders is a gift I can bring back to our clients. Our job at Content Boost is simple: We will always be your eyes and ears in the content marketing space, bringing any insight, tools, techniques and tactics to you so that together we can implement them in your organization.

Therefore, a number of the questions I asked Joe are one’s you ask me every day. Here’s a look at some of the highlights of our conversation:

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With the Sergio, Ferrari Just Got That Much More Exclusive

1280px-Geneva_MotorShow_2013_-_Pininfarina_Sergio_left_rear_viewFerrari is making a new car, and I won’t be driving it.

You won’t be, either. And most likely, neither will that super rich guy you know. Or even the blue-blooded friend who comes from old money.

Know how I know that? The Italian-based luxury car manufacturer recently announced that it’s only manufacturing six Ferrari Sergios.

And if that wasn’t exclusive enough, you can’t just up and decide to buy one, even if you win the lottery. You have to be invited.

Continue reading “With the Sergio, Ferrari Just Got That Much More Exclusive”

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What My Wedding Can Teach You About Content Marketing

On October 11th of this year, I became a married man. The day was everything I had hoped for and more, as I was able to share the occasion with all of the people most important to me—and be the center of attention for an entire day.

Of course, like most other weddings, there were a few hiccups on the big day. For instance, I neglected to include myself in a head count, so it was a squeeze to get nine people in an eight-person limo to ride to the venue. At the end of the night, one of the buses taking people back to the hotel where out-of-town guests were staying departed only half full, forcing a few folks to call taxis.

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Three Things A Trip to Europe Taught Me About Content Marketing

IMG_4390I’ve just returned from a two-and-a-half week belated honeymoon to Europe (it’s hard to believe I was in Paris Monday and am somehow in Connecticut today). I’m sure you’re thinking that what I took away from the trip was an amazing dinner cruise on the Seine in Paris, an exhausting but incredible visit to Vatican City in Rome and more pasta and pizza than I can count.

And that’s all true.

But I’ve also come back refreshed, invigorated and bustling with new content marketing ideas. Yes, let’s face it, as a content marketer we can never turn it off, even when we are traipsing across Rome, Florence, the Italian Riviera and Paris.

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Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading “Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein”

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How Not to Fail at Content Marketing: Advice Backed by Research

shutterstock_187281707There’s no shortage of advice on the Web. Heck, you can Google just about anything from how to dress your cat to how to raise a chicken farm. At times, however, it can be hard to sift through all the noise to find real, applicable advice— especially when it comes to content marketing.

Let’s do a quick exercise. Open up a browser and navigate to your preferred search engine, then type in the phrase “how to be successful at content marketing.” How many search results did you get? Chances are you got around 6,240,000 results—or 6,240,000 different opinions. Continue reading “How Not to Fail at Content Marketing: Advice Backed by Research”

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9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading “9 Content Marketing ‘Hacks’ that Will Simplify Your Life”

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Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon

The battle for consumer attention in the e-commerce food and beverage market is starting to heat up.

shutterstock_171962345Coca-Cola, for instance, recently made headlines when the company re-introduced its widely popular Surge soft drink back onto the market after well over a decade of discontinuation. First introduced in 1996, this beverage was pulled off of shelves after only a few years. Now, after much petitioning, the beverage is back. But there is a twist—it’s being sold exclusively online. Continue reading “Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon”

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Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading “Is Your Blog Converting Your Consumers?”