This week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading “Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014”
Three Tips Marketers Can Learn from Fantasy Football
It’s that time of year again as friends and enemies gather around the draft table for yet another Fantasy Football season, where fans virtually pick NFL players and compete for a championship as pretend general managers. Continue reading “Three Tips Marketers Can Learn from Fantasy Football”
Content Boost Receives Better Business Bureau Accreditation
When I attended Market New York Expo earlier this year, I had the chance to meet with the New York chapter of the Better Business Bureau (BBB). I had always known about the BBB; I look for the seal on the websites of companies I hope to engage with as a consumer, I know that to become a BBB accredited business you have to uphold certain standards, and I understand that customers feel a certain degree of comfort when they know a potential vendor they are eyeing is BBB- accredited.
So as I was standing there talking to a BBB representative and it dawned on me: it was time to get Content Boost BBB accredited.
Continue reading “Content Boost Receives Better Business Bureau Accreditation”
Three Ways to Take Your Blogging Strategy From Lifeless to Lively
Is your blog traffic low? Are you struggling to catch the attention of readers? Blogging is an essential piece of the content marketing puzzle. However, it’s one of the most challenging aspects. Let’s face it; developing fresh, engaging content on a consistent basis can be enough to make your head spin. Nevertheless, it’s important to the success of your content marketing strategy.
So if you’re blogging strategy is stuck in a rut, don’t worry: we’re here to help. Below are three ways you can take your current strategy from lifeless to lively: Continue reading “Three Ways to Take Your Blogging Strategy From Lifeless to Lively”
Calling All Marketers: Are You in Need of Some REM Sleep?
When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help fellow marketers and, as a marketer, many sleepless nights abound. There are so many questions that run through a marketer’s mind at any given time, such as:
- Is my blogging platform suitably SEO-driven to reel in qualified leads and establish my thought leadership?
- Do I feel good about my upcoming webinar topic? Will it garner enough registrants?
- Are my inbound and outbound marketing strategies working well? Do they need a course correction?
Continue reading “Calling All Marketers: Are You in Need of Some REM Sleep?”
ITEXPO Las Vegas 2014 Wrap-Up
What a productive and inspiring week our Content Boost team just experienced at TMC’s ITEXPO 2014 in Las Vegas—the largest and longest-running B2B trade show, and your source for business technology innovation and trends. We were thrilled to be there and experience the scope of event offerings—from networking with leaders from multiple industries to gleaning the knowledge shared by executives from AARP, American Cancer Society, AT&T, iRobot, Schmooze and others. We hope you were there with us last week to gather insights into the information and communication technology market, attend educational workshops and hear all of the exciting keynote speakers. Continue reading “ITEXPO Las Vegas 2014 Wrap-Up”
The “Ice Bucket Challenge” and What It Means for Marketers
By now, assuming that you’re on the Internet and have access to at least one social media account, you’ve heard of the “Ice Bucket Challenge” and likely seen at least one of your friends or acquaintances—if not 100—doing it. If not your friends, maybe you’ve at least seen a celebrity doing it.
So what is the Ice Bucket Challenge? And more importantly, why should you as a marketer care?
The Ice Bucket Challenge was started by a 29-year-old Boston College alum who was recently diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, and sought to raise both money and awareness for the ailment. For the challenge, participants pour a bucket of ice water on their heads, subsequently calling out other friends to participate via social media as well. Those who are called out must pour a bucket of ice over their heads or donate to the cause.
Continue reading “The “Ice Bucket Challenge” and What It Means for Marketers”
Content Marketing’s Top 10 Commandments
Content marketing is catching more and more attention from businesses that are looking for ways to bolster consumer engagement and improve sales. Despite the increasing buzz, however, confusion still abounds. How many times do I have to blog a day? Do I need a strategy before I get started? What’s the difference between content marketing and social media marketing?
If you’re wondering these same questions or if you’re simply just new to the content marketing game, take a look at our top 10 content marketing commandments to help guide you through your journey: Continue reading “Content Marketing’s Top 10 Commandments”
Content Marketing Workshops Kick Off Today: Will We See You There?
Today officially kicks off the first day of ITEXPO 2014, and the excitement and energy are palpable. Attendees are flooding registration to collect their badges; the TMC team is running around feverishly to make sure opening day sessions—including the Smart Voice Conference and M2M Evolution—go off without a hitch; and Editor’s Day is in full swing as the Content Boost and TMCnet editors meet with various companies to hear their unique company stories.
If you’re already in Vegas and looking to take advantage of each and every minute, I hope you will join me as I lead our Content Boost-sponsored content marketing workshops, taking place today from 2:30-5 pm PT. Here’s a look at the lineup for today’s sessions:
Continue reading “Content Marketing Workshops Kick Off Today: Will We See You There?”
Three Bad Habits That Are Killing Your Blog
Believe it or not, every blog has a personality. It’s hard to see this when you are posting content on a regular basis, but your readers will easily pick up on things that you might not notice.
Unfortunately, there are some habits that could be sucking the life out of your blog and dampening its overall effect on your brand image. Are you guilty of any of the following?
Providing too much personal information: Now don’t get me wrong, adding a little bit of personal information, like an anecdote about your day or a recent family outing gone awry, can help build a connection with readers if used sparingly. However, make sure to draw a firm line between your personal life and your professional blog. If you do add a personal touch to your blog, make sure it’s tasteful, positive and helps support the larger topic at hand. Avoid ranting and raving at all costs. Continue reading “Three Bad Habits That Are Killing Your Blog”