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11/12/201503/26/2018

Target’s “OCD” Holiday Sweater Stirs Up Controversy

If there is one thing people love about the holidays, it’s ugly sweater parties (or maybe that’s just me). And, over the years, Target has met consumers’ unfashionable, but festive, demands by selling “ugly” sweaters throughout this time of the year.

These sweaters are usually a big hit amongst holiday shoppers, but this year one sweater‘s message is creating chaos on social media.

The controversial sweater reads “OCD Obsessive Christmas Disorder,” and it’s generating a storm of backlash on Twitter. This is because the message seems to blatantly trivialize mental illness, specifically Obsessive Compulsive Disorder (OCD).

For example, one angry individual responded on Twitter by saying “Hey @Target this sweater isn’t cute or funny. OCD is a serious mental illness that shouldn’t be mocked.”

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11/06/201503/26/2018

Tips For Building A Lasting Relationship With Your Content Producer

Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.

During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.

Here are some tips that you can use to ensure that you get off to a great start with your new content producer: Continue reading “Tips For Building A Lasting Relationship With Your Content Producer”

09/18/201503/26/2018

Introducing the Official Content Marketing Agency of the Dave Rothenberg Show

Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.

As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into my favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4^th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.

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08/31/201503/26/2018

New England Weather As A Lesson To Content Marketers

Mark Twain said it best, “If you don’t like the weather in New England now, just wait a few minutes.”

As a New England native, I can attest to the claim that the weather in this region is some of the most unpredictable and continuously changing weather in the country. From blizzards, to heat waves, to tornadoes, New Englanders are prepared to handle any type of weather that is thrown their way.

Sure, it’s not particularly thrilling to hear that there’ll be a snow storm on Halloween when only the leaves should be covering our lawns, but the weather sure keeps residents on their toes. It also teaches us to savor every season for what it’s worth—the dew covered grass of springtime, the humid days of summer, the classic crisp autumn mornings when the foliage is at its peak, or the first sign of powdery flakes once December arrives.

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08/10/201503/26/2018

Retooling Your Brand? Make Sure You Have Supporting Content

Back in April, PepsiCo made headlines when the company announced plans to stop shipping bottles of Diet Pepsi containing aspartame—a widely used but controversial artificial sweetener. And this week, the first shipments of its new aspartame-free beverages, containing the sweeteners sucralose and acesulfame potassium (or “Ace-K”), will slowly make their way onto grocery store shelves.

It’s a big change for the Diet Pepsi brand, and one that comes at an important time as we’re exactly one month away from the big September 10 kickoff to the NFL season. So executives at PepsiCo are waiting with bated breath to see how customers will react to the change.

The big question is, will the change encourage consumers to continue reaching for Diet Pepsi? Or will more people start reaching for Diet Coke? Only time will tell how consumers react to the new product.

As you can see, making a change to a product can be a stressful experience. This is especially true in the food and beverage industry, where making even a small adjustment—like replacing an ingredient—can have a massive impact on taste, and thus consumer perception. Continue reading “Retooling Your Brand? Make Sure You Have Supporting Content”

08/04/201503/26/2018

The Gut-Check Questions We Need to Ask Ourselves as Marketers

I have long argued that the minute our job as marketers starts to feel easy, we are not doing enough as professionals. And I stand by that claim. After all, being a marketer—especially in this day and age—is anything but easy.

We have to build integrated marketing plans; craft buyer personas to target our prospective customers more meaningfully; write A LOT of content that incites emotion and drives behavior; and understand how data and metrics fuel marketing decisions. It’s no wonder that the average tenure for a CMO is 48 months, according to executive-search firm Spencer Stuart.

Continue reading “The Gut-Check Questions We Need to Ask Ourselves as Marketers”

08/03/201503/26/2018

Three Important Elements of Every Engaging Blog

Marketers behind the brands with large blog readerships rely on much more than just good luck to attract their readers. Instead of crossing their fingers each time they press “submit” on the latest post, these marketers employ a wealth of strategic elements that make their blogs the most attractive to their audiences.

Just take look at this article from Bussiness2Community.com that lists five of today’s most successful corporate blogs. Each of the featured blogs is unique and immediately sets the tone for what its personality and content will be like. In other words, each of these featured blogs draws in and captivates the reader before he or she even begins reading the content, due to a few important key elements.

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07/30/201503/26/2018

Three Reasons To Consider The New Content Boost Word Bank Package

Right now many Major League Baseball teams are scrambling to make last minute deals before tomorrow’s looming trade deadline. Just about every team in the playoff hunt hopes to land a multi-faceted player who can contribute across the board with both his bat and glove; such a player will prove to be much more valuable in October than a one-trick pony who can occasionally clobber the ball, but produce little else.

This need for flexibility is equally important when selecting a custom content vendor. It’s critical that your vendor can provide your business with a wide variety of assets as opposed to a narrow set of deliverables. Such is the concept behind Content Boost’s new offering, a flexible package which lets you pick and choose the number of words you want to receive per month with almost no limit as to how you can use them.

Here are three reasons your business should consider the new word bank package from Content Boost: Continue reading “Three Reasons To Consider The New Content Boost Word Bank Package”

07/27/201503/26/2018

Should Your Content Be Inclusive?

Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. I only watched the first 20 minutes of the show, but what I found most interesting was not in the show at all, but an ad for Airbnb, the community marketplace for people to list, discover, and book accommodations around the world, which aired twice while I watched.

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