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Facebook Takes One Giant Leap for Content

Up until recently, things were getting a little weird on the Facebook News Feed. Where else could you find cutting-edge industry stories mixed in with cat memes from your aunt? The News Feed was failing to deliver relevant information, and it was frustrating both businesses and end users.

492730401_fa847f3771_oIn response, the company has made some recent changes that are sure to clean up the News Feed and keep users on the site. In December, as the company celebrated its 10th birthday, it rolled out a new application designed to streamline the news delivery system. The update is called Paper, and it allows users to browse Facebook on their own terms by categorizing content according to subject matter. Now there are about 20 total categories that users can receive content in including Sports, Tech and Headlines. Users can individually customize their news options and get exactly what they want out of the Facebook experience.

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Pharmaceutical Industry Learns about Social Media the Hard Way

The rollout of the Affordable Care Act has kept all eyes on just the U.S. government, but the healthcare industry as well. In addition to having trouble with the Affordable Care Act website, many be reaching out to the government and healthcare providers through social media. For the most part, healthcare providers are viewed as having a good presence across Facebook, Twitter and other platforms. One healthcare sector that has struggled to maintain a strong social media presence, however, has been the pharmaceutical industry.

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When was the Last Time You Had a Conversation with Your Consumers?

phootWhen was the last time you were prompted to buy something after seeing a television commercial, a billboard or a newspaper ad? Now think back to the last time you made a purchase after receiving an email, reading a blog or seeing an ad on social media. If you’re like me—and I’m assuming most of you are—then you’ve probably done the latter. Continue reading “When was the Last Time You Had a Conversation with Your Consumers?”

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Three Ways You Never Thought to Use Social Media for ROI—Until Now

ROIAccording to an aggregated video composed by Erik Qualman, author of “Socialnomics,” the return on investment (ROI) of social media is that your business will still exist in five years.

That’s a big claim to make, and many brands are still plagued by the question of whether social media drives real ROI. However, on the other side of companies’ inhibitions lies research and testimonies that keep proving the value of social media to be true. For instance, Coffee Groundz, a midtown neighborhood coffee shop, reported a 20-30 percent increase in company sales and market share via Twitter.

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Three Easy Ways to Instantly Engage More Customers Using Your Facebook Page

facebookSay what you will, but Facebook still reigns as one of the world’s top social networks. According to the latest study by GlobalWebIndex.com, Facebook boasts a nearly 50 percent utilization rate by active Internet users worldwide. Facebook usage is also highest in North America with a 59 percent utilization rate among active users. Meanwhile, Google+ only achieves 15 percent and Twitter 25 percent.

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Holiday Shopping Made Easy with Social Media

Santa Carrying Shopping BagsSearching for the perfect holiday gift to spoil yourself or that special someone? Instead of scouring hundreds of stores only to come up short, try checking out your social media feeds for some holiday shopping inspiration.

According to a recent infographic by Crowdtap, a collaborative social marketing platform, almost 65 percent of shoppers use social media to search for gifts, while 70 percent purchase items they’ve found on social media. Moreover, social media and peer recommendations have proven to have an enormous influence on the habits of holiday shoppers.

In fact, 90 percent of recently surveyed participants said they trust social media recommendations more than any other form of advertising, which shouldn’t come as a surprise. Shopping for holiday gift ideas on social media is like having all your closest friends shopping with you except there are no long lines, pesky salespeople, or crowds of unruly shoppers.

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Twitter’s New Feed: What Do You Think?

followmeTo answer my own question, I don’t like it. Well, let me rephrase that: the consumer in me doesn’t like it. The marketer in me? Well, I think it is gold.

Let’s back track for a moment. Just a few days ago, Twitter announced that it is launching a new initiative to make tweets even more visual. As you will recall, if you previously embedded a video or picture with your tweet, it would show up as a link, teasing a Twitter user to click on the link to figure out what the visual would be. But now, Twitter wants to make it “easier” for everyone to enjoy what the company refers to as “those great moments you share on Twitter.”

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Twelve Sunny Social Statistics to Warm Up Your Frigid Content Marketing Strategy

winterDepending on your personal tastes and preferences, now could be either the worst or best time of the year to inhabit the seasonally unpredictable corner of the northeastern United States. I’m a part of the former group of people, as I love the summer and cannot stand the winter (while, it cannot be disputed that the first snowfall of the season is beautiful, that frosty feeling of goodness fades away just as quickly as it stirs within you).

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New Content Marketing Study Reveals Astronomical Growth of LinkedIn

social mediaIt’s always a good fight in the content marketing arena; in one corner we have the blog and in the other the eNewsletter; while video is getting prepped for the next round, the infographic is making its way into the boxing ring; meanwhile, whitepapers and case studies have been duking it out to no end. Between all of these messy matches, though, appears to be one consistent winner—one content marketing tactic that remains triumphant over all: social media.

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The Walking Dead: Content Marketing Edition

Horror drama series The Walking Dead transports millions of viewers each week into a post-apocalyptic world seen through the eyes of a group of Southerner survivalists as they deal with flesh-eating “walkers.” The show is widely known and well-received for its portrayal of an exponentially disruptive second world – and how one group of strategic individuals makes it through day-by-day.

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