Got Nothing to Write About? Take Inspiration from Social Media

stressed-outAh, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.

So what does the marketing doctor recommend? A healthy dose of social media. Continue reading “Got Nothing to Write About? Take Inspiration from Social Media”

How Taking a Non-Traditional Different Approach to Social Media Reaps Dividends

When you think about a band’s social media presence, you’d probably think about profiles dedicated to promoting its music, merchandise and tour dates. And most of the time that’s true.

But not all of the time. CAKE, who readers might remember thanks to this song, takes a different approach to social media than most bands. On its Facebook page, the politically conscious Californian band often posts all sorts information and commentary on a variety of interesting news topics. The band makes great use of asking questions while generally ending their posts with a call to action. 762px-JohnMccrea
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Mercedes-Benz Shakes Up Its Marketing Strategy to Target Youth

mercWhen you think of Mercedes-Benz what comes to mind? Luxury, success, sophistication, wealth… youthfulness? If you’re wondering if that’s a typo, it’s not. The renowned car brand recently revamped its marketing strategy to target a younger audience.

According to Mercedes-Benz’s Nathan Tan, a supervisor of advertising, bringing in younger consumers has been a company goal for some time. However, stereotypes of the cars have made it difficult to break into a younger demographic. Young customers tend to view the vehicles as “stuffy” and “more for their fathers than for themselves,” Tan said.

So what did Mercedes do? It took to social media using several platforms, including Instagram, YouTube, and Facebook, to get their new, more “youthful” messaging out. Continue reading “Mercedes-Benz Shakes Up Its Marketing Strategy to Target Youth”

What We Can Take Away from Facebook’s Oculus Rift Purchase

Right now, all the focus in the marketing world is on mobility, as the number of smartphones in use topped 1.4 billion in 2014. But everyone wants to know: What will come after mobile? This week, Facebook gave a strong indication of what’s coming down the pike next when it announced it acquired the Irvine, Calif.-based company Oculus Rift for $2 billion.

Oculus Rift, which makes an advanced virtual reality headset, is being hailed as the next major solution in the tech industry for its ability to literally transport users directly into a three-dimensionally rendered environment. Instead of staring at a screen, in other words, a user can be completely surrounded by it.

13013107993_9f0de59bcb_oRight now, Oculus Rift is primarily a video game platform. But according to Facebook CEO Mark Zuckerberg, the platform has the potential to do a lot more than entertain. As Zuckerberg explained recently, Oculus Rift will transform the way that people learn, experience entertainment and communicate in the future.

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Celebrating a Decade of Social Media and Preparing for What’s to Come

facebookIn today’s ever-changing consumer and corporate environments, a decade might as well be a lifetime. Flashback 10 years ago, for example, to see just how far we have come.

For starters, Mark Zuckerberg was tucked away in his Harvard dorm room inventing a social network that would fundamentally change the way in which we interact on both a personal and professional level. BBM, thanks to BlackBerry, was sweeping the nation and the terms “iPhone” and “Siri” were not yet a part of our common vernacular. And TV shows like “The Sopranos” and “The Wire” still dominated our TV line-up.

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Ready to do Some Content Marketing Spring Cleaning This Year?

If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.

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Advertising on Facebook? You Might Want to Read This

With over one billion users of the social media network scattered across the globe, sensible marketers simply cannot afford to overlook Facebook. Rather, they must study the site’s metrics, how posts are read and other information related to user behavior to capitalize on the sheer number of users that could potentially be exposed to their brand.

Taking into consideration that 23 percent of Facebook users check the site at least five times a day and 47 percent say the social media network has the greatest impact on their purchasing behavior (up from 24 percent in 2011), marketers need to study precisely how the site works and try to understand it as well as they can. And that’s not an easy task, considering the site’s regularly changing algorithms, security measures and other features being added or augmented often.7749074364_0025778f82_o Continue reading “Advertising on Facebook? You Might Want to Read This”

Quick Social Media Reminders for the Small Business

social mediaBy now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden content marketing strategy, not to mention it holds the power to significantly increase return on investment. In fact, a new HootSuite infographic displaying the results of a recent LinkedIn study shows that 89 percent of small- to medium-sized businesses (SMBs) find social media to be effective for their content marketing strategy.

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Looking to Increase Your Brand Exposure on Facebook?

Current Status

Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.

It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.

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